Owning a website for your vacation rental is an excellent way to up your sales. A website specifically made for your rental is an efficient way to look more professional. Plus, it helps people see your property in detail. However, some tend to struggle with their vacation rental website design. To help you out, here is a quick guide to help you learn how to make the perfect vacation rental website and how to nail the design.
Tip 1: Create Engaging Rental Descriptions
You can have the most beautiful website, but it wouldn’t do much without good content. People go to websites to learn more about a business, and the same idea will apply to a vacation rental website. You are going to compete with hundreds, if not thousands, of other rentals in your area. One way to stand out from the crowd is to have an intriguing rental description.
There are many key things to consider when writing a rental description. For instance, you need to create a catchy title, explain your best features, mention the basic amenities, and much more. Check out our article about writing the best rental description to make your property stand out.
Tip 2: Choose the Best Photos of Your Vacation Rental
There is more to winning the rental game than your description: a good picture paints a thousand words! Yep, you’ve guessed it: another aspect that renters want to look at is your property’s photos. Hence you need the best possible pictures of your property when you building a vacation rental website.
It is crucial to take photos of every room of your property since this will help convince renters that your place is perfect. Try to take at least one photo of every room, but take a few extra photos of your favorite features. For instance, take a photo of the spectacular view if you got one. This article points out a few important aspects of taking photos of your vacation rental.
Tip 3: Learn about SEO for Vacation Rentals
Planning and making a vacation rental website design is vastly different than just making a listing on AirBnB/VBRO. Not only do you have to make your website look appealing, but you need it to hit the first few pages of search engines like Google. A lot of your guests will find you by searching words like “rental near me.”
So, you need to learn how to integrate the powers of SEO (which is short for Search Engine Optimization) when you build vacation rental websites. SEO techniques will help renters easily find your property whenever they use a search engine. You can check this article out to learn more about how you can use SEO techniques for your vacation rental website.
Tip 4: Link Your Blog
A unique and effective way to attract more people to your website is to add a blog to your website. Adding a blog will let you talk more about what your property has to offer. For instance, you can use that blog to talk about nearby restaurants, attractions, etc.
Plus, you can establish relationships with nearby businesses. If you use their website links as backlinks in your website, they will love to show off the fact that they are featured. They can use your vacation rental website as a backlink to their own websites (like proof of a fantastic review), so it is a win-win situation.
Tip 5: Collaborate with Other Businesses
Working with other like-minded people is never a bad thing. Collaboration with other businesses can help you get a step up in many ways, including when building a vacation rental website. Plus, it helps you get backlinks, which is crucial for SEO purposes. Backlinks let Google know that the content in your website is great because it is linked to other sites (i.e. other bloggers). Check out this article to learn about the importance of backlinks for vacation rentals.
Tip 6: Get a Domain Name
One of the first things you should do when you decide on a vacation rental website design is getting a domain name. Your domain name is the main way guests will interact with your brand, so do not neglect it. You can read this article to learn more about choosing the best domain name for your vacation rental site.
Tip 7: Include a Direct Booking System
Hosts can get booking through sites that let them post their listings. A great and efficient vacation rental website design is one that includes a direct booking system to ensure a smoother process both on your and the renter’s end. When potential renters have easy access to a direct booking system, you gain more bookings.
When you let us build your website, we’ll create a seamless booking system for you. You can also learn more about direct booking systems for vacation rentals by checking out this article.
Tip 8: Get a Lead Magnet
Everyone loves something free, and giving out something for free is a great marketing strategy. A lead magnet is when you offer a free service or item in exchange for contact details. For instance, a website can get a person’s e-mail by offering them a trial subscription in exchange.
Vacation rental sites can offer fun discounts or freebies with lead magnets. However, you will need a great design to show off your lead magnet. For instance, we have a fantastic welcome book template that you can use for your lead magnet. You can look at this article all about lead magnets for vacation rentals to learn more.
Tip 9: Start a Mailing List
Once you’ve collected some contact details from potential guests (thanks to the previous tip), it is time to start a mailing list. A mailing list full of your prospective renter’s emails will help you communicate directly to them. You can also offer a subscription to your e-mails on your website. You can read this post to learn all about mailing lists for your property.
Tip 10: Become an Authority in Your Area
Your vacation rental website does not have to solely be about your property. If the website is only about your rental, it will be a very niche website. The goal is to become the go-to website for everyone to learn more about your location.
You want your website to have all the info tourists need about the local sites, attractions, restaurants, and of course, your property. You can click this article to learn more about how you can make your site the main source of all information to do with your area.
Nail your Vacation Rental Website Design with our Help
When you want to build a vacation rental website, there are many things to consider. You can make this easier by following the tips above. It will help you ensure that your vacation rental site is a success!
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