The 5 Pillars of Destination Marketing and Strategy – Wonderful Copenhagen
![The 5 pillars of Destination Marketing and Strategy by Wonderful Copenhagen - A case study by Tremento](https://tremento.com/wp-content/uploads/2018/02/The-top-10-content-categories-to-engage-Millennials-3.png)
What is destination marketing? Is it the end of tourism as we know it? If we believe the tagline for Copenhagen’s 4 year strategic plan regarding tourism, it is. To not look at tourists as tourists anymore, but to respect them like they are temporary residents. A different approach.