Hospitality Instagram: IGTV

It was June 2018 when Instagram decided to launch IGTV. What started as a separate app soon became an additional feature to the existing Instagram platform. By now you’ve probably seen the feature at least once or twice – that is, if you are on Instagram. But what can IGTV mean to you, as a hospitality brand? What can you do for your restaurant, café or hotel with this additional feature? It’s time to look at some examples and brainstorm about a couple ideas.

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