AI is everywhere these days, and as a hotel marketer you’ve likely dabbled with tools like ChatGPT to generate captions or write newsletters. But if you’ve ever found the results to be bland, robotic, or just not quite right, you’re not alone.
The good news? AI isn’t just a tool for writing—it’s a powerful brainstorming and refining assistant. When used the right way, it can help you craft engaging, on-brand content faster than ever.
Let’s talk about how to make AI work for you, rather than settling for the uninspired copy it often churns out 🙌
Table of Contents
- The Wrong Way to Use AI for Hotel Content (And Why It’s Frustrating)
- The Right Way to Use AI for Hotel Marketing
- Example: Writing a Social Media Caption with AI for Hotel Marketing
- Using AI for Hotel Newsletters
- AI for Hotel Marketing Makes Content Creation Faster & Easier
- Conclusion: AI for Hotel Marketing Helps You Create, But You Set the Tone
🚫 The Wrong Way to Use AI for Hotel Content (And Why It’s Frustrating)
If you’ve ever asked AI to:
✅ “Write Instagram captions for our hotel’s poolside bar.”
✅ “Draft a newsletter about our new suite upgrades.”
…you’ve probably received something that looks fine at first glance but just doesn’t sound like your hotel. Maybe it’s too generic, too formal, or missing the unique touch you would bring if you wrote it yourself.
So you go back and forth, tweaking prompts, asking AI to be “more fun” or “less corporate,” and still, it never quite nails it.
The problem? You’re treating AI like a full-fledged copywriter rather than what it should be: a creative collaborator that helps you enhance your own words. If you want to use AI for hotel content, you’ve got to be smart about it.
✅ The Right Way to Use AI for Hotel Content Creation
Instead of expecting AI to generate perfect content from scratch, use it to refine and polish your own thoughts.
The easiest way? Voice dictation.
1. Start with a Clear Topic
- Seasonal events, special promotions, local happenings—there’s always something to talk about.
- If you’re not sure what to post, AI can suggest ideas, but you likely already know what’s most relevant for your hotel.
2. Speak, Don’t Type
- Open ChatGPT (or your favorite AI tool) on your phone.
- Use the microphone and talk naturally, as if explaining to a guest.
- AI will transcribe everything perfectly, keeping your natural tone.
3. Let AI Polish It
- Instead of asking for completely new copy, tell AI to refine what you just said while keeping your voice intact.
- This ensures the final version still sounds like you.
4. Make Small Adjustments
- Need a bit more energy? A touch of humor? A stronger call to action?
- Ask AI to tweak those specific things rather than redoing everything.
💡 Pro Tip: End your voice note with:
“Keep this in my tone of voice and use the same vocabulary.”
This small addition helps AI stay true to your style.
✨ Example: Writing a Social Media Caption with AI
Scenario: Your hotel just opened a new rooftop lounge, perfect for sunset cocktails with panoramic views.
Step 1: Voice Dictation to AI
“We’ve got a brand-new rooftop lounge at The Summit Hotel. We think it’s the best place to see the sunset. You can get some ice-cold cocktails here, you can see the city skyline just in that beautiful light at the end of the day. And yeah, you can come here for date night, to catch up with some friends, or you can also, of course, treat yourself on a solo date. We also have some signature cocktails here, one of them being the Skyfall Spritz, which is definitely a fan favorite at the moment.”
Step 2: AI Refines It into the Perfect Caption
🍸 Golden hour just got an upgrade! Meet The Summit Rooftop, where sunset views and handcrafted cocktails create the ultimate vibe. Whether you’re here for date night, a catch-up with friends, or a solo moment with the skyline, our signature Skyfall Spritz is waiting for you. Who’s joining you for a drink?
💬 Alternative Captions AI Could Generate:
- Sunset, skyline, spritz. What more do you need?
- Cocktails taste better 10 floors up. Join us on the rooftop!
- Your new favorite golden hour hangout is officially open!
💡 Pro Tip: Want more engagement? Ask AI to add a question-based CTA to encourage comments:
❌ Visit us today!
✅ Tag your sunset squad!
This small tweak makes posts more shareable and interactive.
📩 Using AI for Hotel Newsletters
A well-crafted hotel newsletter is one of the best ways to stay connected with past and future guests. Unlike social media, where algorithms control your visibility, a newsletter lands directly in your guest’s (or their friends, who may refer them to you) inbox—giving you full control over your message.
💡 Want to learn more? Check out our guide to hotel newsletters for tips on how to make yours stand out.
Step 1: Set AI Up for Success
“Hey ChatGPT, I need to write a newsletter about our new rooftop lounge and upcoming seasonal brunch menu. I’ll send a voice note with the details—please wait for my audio before writing anything.”
Step 2: Voice Dictation
Speak naturally and tell AI the details:
- What’s new?
- Why is it exciting for guests?
- Any special promotions?
- Important dates or availability?
Step 3: AI Generates a Newsletter
Subject Line Ideas:
🌇 Sunset Cocktails + A Fresh New Brunch at The Summit
🍹 Rooftop Vibes & Seasonal Bites—Here’s What’s New!
🥂 Golden Hour, Elevated—Meet Your New Favorite Lounge
Newsletter Copy:
*”The Summit Hotel is taking things to new heights—literally!
🌇 Introducing Our Rooftop Lounge
There’s nothing quite like golden hour from our brand-new rooftop. With a handcrafted cocktail in hand and city skyline views all around, it’s the perfect place to unwind. Our signature drink, the Skyfall Spritz, is a must-try!
🍽 Seasonal Brunch is Back!
Starting next weekend, our award-winning brunch is making a seasonal comeback with a fresh new menu. Expect creative takes on your favorites—think citrus-infused pancakes, rosemary hash, and locally sourced cold brews.
Book your table now and be the first to experience our latest additions!”*
By using voice dictation and AI-assisted editing, you’ll create newsletters that sound like your hotel—without spending hours refining every sentence.
🚀 AI Makes Hotel Content Creation Faster & Easier
- Use AI as a brainstorming and editing tool, not a copywriter.
- Voice dictation keeps your content natural and on-brand.
- Let AI refine, but give it direction to keep your tone intact.
- Use AI to generate subject lines, angles, and call-to-actions.
When used strategically, AI can help you streamline content creation while keeping your unique hotel voice.
✅ Three Things You Can Do Right Now
1️⃣ Try voice dictation in ChatGPT for your next social media caption.
2️⃣ Use AI to brainstorm unique angles for your next promotion.
3️⃣ The next time you write a newsletter, speak it out loud first—then let AI refine it.
✨ Conclusion: AI Helps You Create, But You Set the Tone
Should you use AI for hotel content? Yes! But remember: AI isn’t here to replace your creativity—it’s here to enhance it. The key is knowing how to use AI as a tool rather than letting it take over completely.
By shifting your approach from “AI writes for me” to “AI helps me refine my ideas,” you’ll save time, create better content, and keep your hotel’s brand voice authentic.
Next time you’re stuck on content, grab your phone, start talking, and let AI do the heavy lifting. You might be surprised at how much faster and easier content creation becomes.
Now, give it a try—your next great post is just a voice note away! 🚀
💡 Want to see real-world examples of hotel marketing done right? Sign up for our weekly newsletter to receive a hospitality marketing case study in your inbox every week! 📥
FAQ about AI for Hotel Content
Hotels are increasingly integrating AI into their marketing strategies, from social media content to newsletters and beyond. But with AI’s rapid development, you might still have some questions about how to use it effectively. Below, we’ve answered some of the most common questions hotel marketers, GMs, and owners have about AI for hotel content creation.
Which AI tools are best for hotel marketing?
There aren’t necessarily any AI tools designed specifically for hotels, but ChatGPT is our top recommendation. One of the features we love is its microphone option, allowing you to speak to ChatGPT and have it transcribe your words. This helps maintain your natural tone and makes content creation feel effortless.
Some other major AI tools also offer this functionality, so use whichever one you’re most comfortable with. But for simplicity and usability, we recommend ChatGPT.
How much time will using AI for hotel content actually save me?
The time savings depend on how long you typically spend creating content, but AI can significantly reduce effort by helping with brainstorming, refining copy, and making edits faster.
Instead of spending hours staring at a blank page, AI allows you to dictate your thoughts and have them refined in seconds. Whether you’re crafting social media captions, blog posts, or newsletters, AI accelerates the process while keeping your brand voice intact.
What’s the best way to train AI to match my hotel’s unique brand voice?
If you have a ChatGPT Plus plan, you can create a Custom GPT and upload examples of your previous hotel content. However, for AI to effectively mimic your style, you need to ensure the uploaded content accurately reflects the brand voice you want AI to replicate.
A simpler (and often more effective) method is voice dictation. Speak naturally to ChatGPT as if you’re talking to a guest, and then instruct it to maintain the exact tone and vocabulary from your transcription. This is the easiest way to create personal, authentic content that still feels like you.
What if my team isn’t tech-savvy?
Most AI models, including ChatGPT, are designed to be user-friendly. Even if your team isn’t tech-savvy, a simple walkthrough or live demonstration can make AI adoption easier.
Show your team how to:
✔ Use voice dictation instead of typing.
✔ Ask AI for refinements rather than full rewrites.
✔ Experiment with brainstorming and idea generation.
With just a little practice, anyone can use AI effectively for hotel marketing.
How often should my hotel post AI-generated content?
Never. Your hotel shouldn’t be posting content that is purely AI-generated.
Instead, use AI as a creative partner, not a replacement for human touch. AI should help when:
• You’re stuck on an idea and need inspiration.
• You need a polished version of something you’ve already written.
• You want to enhance engagement with better phrasing.
But if you already feel confident in the content you’ve created, follow your gut—you don’t need AI for everything.
Can AI help generate hotel video content ideas?
Yes! AI can help you brainstorm video ideas and even generate scripts, but it may struggle to find the perfect creative hook on its own.
For the best results, feed AI with a general idea, then ask it for multiple variations of an engaging hook.
💡 Want more inspiration? Download our [Hospitality Social Media Content Library] (insert freebie link) for a collection of proven content ideas, including video formats that drive engagement.
What kind of content performs best in a hotel newsletter?
We recommend the 80/20 rule:
80% non-promotional content → Local events, travel tips, and stories about your hotel.
20% promotional content → Exclusive offers, discounts, and limited-time deals.
This ensures your newsletter feels valuable rather than just another sales pitch.
💡 For a deeper dive into hotel newsletters, check out our hotel newsletter guide.
Can AI help with subject lines and open rates for my hotel newsletter?
Yes! AI can generate multiple subject lines for you—but don’t let it do all the work.
For best results:
1️⃣ Write your newsletter first.
2️⃣ Provide AI with a summary or key themes.
3️⃣ Ask AI for 10 subject line variations based on your content.
This approach ensures AI’s suggestions align with your message rather than just being generic clickbait.
How do I prevent AI from making factual errors?
Simple: don’t ask AI for facts.
Instead, feed AI with the exact information you want it to use. AI should act as a writing collaborator, not a fact-checker or researcher.
For example:
✔ Good use of AI → “Rewrite this event announcement with more excitement.”
❌ Bad use of AI → “Tell me about events happening in our city this month.”
AI is great for refining content, improving engagement, and polishing your brand voice—but for factual accuracy, always rely on verified sources.
