Hospitality Marketing Trends 2019 – Micro-Influencers
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Triggers: use the situation
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Triggers: play with emotion
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Triggers: how to become top-of-mind?
To be remarkable as a brand is one thing, but to be top-of-mind is another. Top-of-mind means your brand is the first thing that pops up when somebody thinks about- or encounters something. For example, when someone says ‘phone brand’ to you, you’ll likely think ‘Apple’ or ‘Samsung’. Or maybe you go straight to ‘iPhone’. Similarly a specific brand will pop up in your mind when you’re thinking about cars, or supermarkets, or sneakers.
How to use the holidays on social media?
The holidays are around the corner. Christmas trees, shop windows full of quirky presents, delicacies and jiggly music: it’s everywhere. When we think of Christmas, we tend to think of families gathered together, romance, the color red, tables full of food. It’s a true holiday – for most people – and it’s one you, as a hospitality brand, should definitely make use of.
Social Media Tips for Hospitality Brands – #3
Week 3 in our social media tips for hospitality brands series! This time we talk about the importance of quantity, using a content mix and… the holidays. All three of them being important when it comes to growing your brand online. These tips are also posted on @trementohospitality, so if you’re up on Instagram, make sure to give us a follow.
Weekly Social Media Tips for Hospitality Brands – #2
There is so much to learn regarding social media. That’s why we’ve started with a weekly social media tips – serie. Every week we’ll share at least 3 tips. These are also posted on @trementohospitality, so if you’re up on Instagram, make sure to follow us!
How to use a color palette for your hospitality brand
Every brand should have a color palette. Using the same color palette in all your design does not only help to build brand recognition: it’s also a key ingredient in your communication. You know how blue is conveyed as ‘cold’, ‘water’, ‘peaceful’? And how red signifies ‘hot’, ‘passion’ and sometimes ‘sexy’? Colors have meanings. And you should make use of them if you want to build a solid brand.
Create a Hospitality Brand Inspiration Board
Visual design has become an essential part of a hospitality brand’s success. A distinctive visual identity helps you to stand out from the crowd. So, what’s the next step after you’ve defined your brand’s core and strategy? A brand inspiration board.
How to create a color palette for your hospitality brand
Every brand should have a color palette. Using the same color palette in all your design does not only help to build brand recognition: it’s also a key ingredient in your communication. You know how blue is conveyed as ‘cold’, ‘water’, ‘peaceful’? And how red signifies ‘hot’, ‘passion’ and sometimes ‘sexy’? Colors have meanings. And you should make use of them if you want to build a solid brand.
