Chalet al Foss, A Resort That Stops You in Your Tracks
Picture this: the snow-capped Alps of Trentino, Italy, an adults-only retreat, and a claim to fame as the first music spa in the Alps 🎶. That’s Chalet al Foss for you. Oh, and they don’t just call themselves a hotel—they’re an Exclusive Experience Hotel 🏨.
But it’s not just the breathtaking location or the luxurious amenities that make Chalet al Foss stand out—it’s the way they masterfully market themselves both on-site and on Instagram, creating moments guests can’t help but share. Seriously, go check out their feed at @chalet_al_foss—it’s nothing short of magical.
Images from reels posted by @chalet_al_foss on Instagram.
📚Table of Contents
- How Chalet al Foss Excels at Hotel Social Media Marketing
- “Stop Scrolling” Campaigns: When Red Meets White
- “Over-the-Top Moments: Because Why Not?”
- “Alpacas, Influencers, and Clever Reuse: The Secret Sauce”
- Key Takeaways from Chalet al Foss
- Three Things You Can Do Right Now
- Ready to Be the Next Chalet al Foss?
- FAQ For Small Hotel or STR Owners
How Chalet al Foss Excels at Hotel Social Media Marketing
This place isn’t just another pretty resort; it’s a shining example of brilliant hotel social media marketing in action. Chalet al Foss knows exactly what they’re doing when it comes to hotel social media marketing and creating experiences guests actually want to talk about. Their Instagram is basically a masterclass in making people hit that “share” button 💌. From alpacas 🦙 to rose-petal-covered jacuzzis in the snow, they’ve nailed the art of blending luxury, romance, and virality, making them leaders in hotel social media marketing.
“Stop Scrolling” Campaigns: When Red Meets White ❤️❄️
Their Instagram is pure eye candy. Bright red roses, glamorous dresses, and even alpacas—all contrasted against the snowy whites and blues of the Alps. It’s impossible not to stop and stare 👀. They’re experts at crafting dreamy, romantic vibes that make you think, “I need to go here.”
Even better, their captions drive engagement. Take this gem: “Tag someone you’d bring here” 💕. You might not tag anyone (I mean, let’s not be too obvious), but you’re definitely sending it to someone you’d love to bring along.
If you’re looking for tips to achieve similar success in restaurant marketing, check out these 6 Restaurant Marketing Tips for Social Media Success to elevate your strategy.
“Over-the-Top Moments: Because Why Not?” 🥂❄️
Chalet al Foss doesn’t just rely on stunning backdrops; they’ve redefined hotel social media marketing with their creative approach. They double down on creative experiences, making their resort a standout example of hotel social media marketing done right. Here are a few highlights as shown on their Insta:
- Breakfast in the Snow: Guests in robes lounging outdoors (in a heated bed?!) as staff bring out a ridiculously long breakfast tray.
- Cheese Fondue by the Pool: Warm, gooey cheese in the snow? Yes, please 🧀✨
- Private Dinners in a Mini Chalet: Perfect for proposals, anniversaries, or just impressing your date 🕯️🍷
- Breakfast with Happy & Bernard: Enjoy a morning meal in the company of Happy and Bernard, the resort’s delightful alpacas 🦙.
- Alpine Rose Bath: Imagine soaking in an outdoor tub (with breakfast or an aperitif!) surrounded by roses and snow—talk about Instagram-worthy!
For more inspiration, check out their incredible offerings at Chalet al Foss Experiences.
Now, sure, not every place has a mountain backdrop or private chalets, but you can still excel at hotel social media marketing with creativity and attention to detail. But here’s the takeaway: think about what you can do to add a little wow factor. Whether it’s a themed dinner or an unexpected twist, people love sharing experiences that feel unique.
If you want some budget ideas, scroll to the bottom of this post and check out the FAQ!
Images from reels posted by @chalet_al_foss on Instagram.
“Alpacas, Influencers, and Clever Reuse: The Secret Sauce” 🦙🎥
What’s cuter than an alpaca in the snow? Not much, honestly. Chalet al Foss uses their adorable alpacas (Happy & Bernard) as a recurring feature in their content, proving that even the simplest details (like a pet!) can boost engagement.
And when it comes to influencers, they’ve got that on lock 🔐. About half of their posts are collaborations. This isn’t just smart—it’s strategic. They’re tapping into the power of influencer audiences to expand their reach globally 🌍.
Oh, and let’s not forget content reuse. These guys don’t reinvent the wheel every week. They repurpose and repost visuals that perform well. Genius? Yes. Something you can copy? Also yes. In hotel social media marketing, when you find something that works, lean into it—just like Chalet al Foss does. No need to start from scratch every time.
Key Takeaways from Chalet al Foss 🌟
- Consistency is Everything: Their Instagram is a cohesive blend of romantic reds, icy blues, and snowy whites. The vibe? Always on-brand.
- Create Moments People Want to Share: From over-the-top breakfasts to fondue nights, they’ve mastered the art of the memorable.
- Collaborate Like a Pro: Influencers are key to their success. They don’t just partner; they partner strategically.
- Work With What You Have: Don’t have the Alps? That’s fine. Focus on what’s unique to your space, whether it’s your decor, food, or even a cute pet.
- Reuse Content That Works: If a post performs well, don’t be afraid to share it again—or create something similar.
✅ Three Things You Can Do Right Now 🚀
1️⃣ Add a Shareable Touch: Think outside the box—what’s one quirky, creative touch you can add to your guest experience?
2️⃣ Start Collaborating: Reach out to local influencers, photographers, or bloggers. Even a barter deal can pay off big.
3️⃣ Get Consistent with Your Brand: Whether it’s a color palette or a vibe, make sure your content screams you.
Ready to Be the Next Chalet al Foss? 🌍✨
Feeling inspired yet? Whether it’s adding a touch of romance to your branding or upping your Instagram game, there’s so much to learn from Chalet al Foss. Want more tips and strategies? Sign up for our newsletter, and we’ll help you craft your own unforgettable guest experiences—one shareable moment at a time! 📬
FAQ For Small Hotel or STR Owners
How Can Small Hotels or Airbnb Hosts Replicate Chalet al Foss’s Success on Social Media with a Smaller Budget?
You absolutely can replicate Chalet al Foss’s social media success on a smaller budget by focusing on creativity and guest-focused touches. Take their ideas, like breakfast with alpacas or jacuzzis filled with rose petals, and scale them down. For example:
• Instead of filling a jacuzzi with hundreds of roses, leave a single rose in the guest’s room if you know they’re celebrating a special occasion.
• If a guest is staying for their birthday, send a small muffin with a candle and a handwritten note wishing them a happy birthday. You could do this right after they check in or at their dinner table if you run a restaurant.
• Think about what’s shareable. Visit a local party decoration store for inspiration. Find reusable items like candles, balloons, or themed decor, and create small setups that feel special and fun.
It’s about thoughtful details, not extravagant budgets. Focus on making guests feel celebrated—and giving them something they’d want to share on Instagram.
What Kind of Content Works for Properties Without Dramatic Views Like the Alps?
Not every property has a view like the Alps, but you can create your own drama.
• Design a standout feature, like a wall with bold wallpaper or a statement backdrop, for Instagrammable moments.
• Work with elements like candles (real or LED), string lights, or balloons to create a warm, shareable vibe. These are budget-friendly options you can reuse consistently. Fairy lights often look gorgeous in pictures and create a very romantic vibe.
• Build cozy, themed nooks or spots that guests naturally gravitate to for photos. It could even be something as simple as a well-lit reading corner or a uniquely styled table setting.
It’s all about creativity. Ask yourself: Does this look interesting enough that I’d take a photo here?
How Often Should I Post on Social Media?
You don’t need to post a ton—quality over quantity is the key. Chalet al Foss only posts a few times a week, but their content is impactful and shareable.
When creating posts, keep this question in mind:
Would I share this? And who would I share it with?
If your content feels shareable—to a friend, a partner, or even a parent—it’s likely to perform well.
Also, when something works, don’t hesitate to reuse it. If a post gets great engagement, create a similar version or repost it later. People love familiarity when it’s done well.
Do I Need a Professional Camera for Great Social Media Content?
Nope! Your smartphone is often more than enough. Start with what you have—most modern phones can produce excellent photos and videos.
• If you want to, you can invest in some small tools like clip-on lenses, tripods, or portable lights to upgrade your phone photography. Lights would be the highest recommendation.
• Learn basic editing techniques using apps like Lightroom or Snapseed to make your visuals pop.
The goal is not perfection but authenticity. Start simple, and as you grow, you can experiment with higher-end equipment if needed.
Should I Invest in Paid Promotions or Focus on Organic Content?
If you’re on a tight budget, focus on organic content and collaborations with small influencers first. Find local influencers or micro-influencers who might be open to barter deals (like a free stay or meal in exchange for promotion).
As you grow, paid promotions can help amplify your reach. Here’s a tip:
• Collaborate with influencers to create content, then boost their posts as ads. Instagram’s collaborative posts can be boosted, allowing you to reach both their audience and yours.
This strategy often performs better than generic paid ads, as influencer content feels more authentic and relatable.
How Can I Ensure My Social Media Matches My Physical Property’s Brand Identity?
Consistency is everything when it comes to branding. Here’s how to align your social media with your property:
• Use your property’s colors. Incorporate these hues not only in your photos but also in text, graphics, and designs online.
• Stick to one font family. Use the same font across your menus, website, and social media posts for a cohesive look.
• Create templates. Use apps like Canva to create reusable designs that reflect your brand’s aesthetic.
When your social media and physical space feel connected, it strengthens your brand identity and builds trust with guests.
