Buyer personas. You may have heard of them. They are incredibly valuable and can benefit your restaurant, café, bar or likewise business enormously. But how do you create one? And what information should a buyer persona tell you?

There is a lot to it and that’s why I decided to make a 100% free guide. A guide that explains you what a buyer persona is, shows you an example and then helps you to create one. The guide also contains a free template to set up your buyer persona afterwards.