
Celebrate the Grandparents
Everyone has had grandparents – whether you’ve got to know them or not. Maybe you were raised by them, maybe you never met them, either way: there’s a story there to tell.
Dive into some old books, find a picture of your grandparents (with or without you), and share it on social media. Try to link it back to your brand.
So as a restaurant, you could tell people about what your grandparents’ favorite dish was, or how you imagine they would have liked your food today, or what you think their favorite on your menu would’ve been, or how to food scene has changed compared to what they were used to.
And as an accommodation provider, you can tell people whether your grandparents used to be travelers or not, where they used to go on holiday, or what traveling meant to them. Or maybe they never got to travel, and you can show your gratitude that traveling has become way easier (even though the pandemic).