Share a letter from Santa to your followers today. Tell them the latest Christmas related news: the number of tables you managed to book this year, the number of people you are going to deliver food to, the number of rooms booked at your place, or whatever else.
Make it Christmas related and be positive. Don’t have any bookings or orders or reservations? Then turn to the global news and find some happy, Christmas related news! It could be as trivial as you’d like, or as serious as you want it to be, but I wouldn’t recommend sharing negative news right now.
You can talk about what locals did for an elderly home, or the beautiful show the kids performed at school, etc.