Day #15 – Destination marketing
This is the prompt for day 15, 15-06-2020.
Time for day 15 of #TTC2020, the Tremento Tribe Challenge 2020.
Today's prompt for you is:
Show the area: promote one specific thing which people can do nearby.
We all know by now the importance of destination marketing. The experience you offer may very well also depend on your location.
A coffee house located near a walking trail is probably the perfect hiking-stop, an Italian restaurant in buzzing London may take people ‘off the busy streets, straight to Italy’ and a farm house in Scotland is a great getaway for people who want to escape a crowded city.
We could go on and on with examples like these.
So, what is it in your area that draws people in?
If you mostly welcome locals, then this specific assignment is a good one to do some cross-promotion and generate sympathy for your brand. A restaurant or café serving mostly locals that only talks about itself, will never reach its full potential. What about highlighting the nearby cinema, museum or a hotel? Even if your locals know about these places, they will appreciate you highlighting these things. Like we said: destination marketing is always a good idea.
- Take a good look around you and decide what some of the top highlights or activities are that people might be or already are are interested in
- Take a picture of it or ask them to send you one
- Upload it to social media and write about WHY this is a must-visit, must-do or must-experience. You could also mention their value for the local community.
- Highlighting another local business, like a mini golf venue, attraction park or museum? Then don’t forget to tag them (@username).
Be part of the Hospitality Marketing Facebook Group
We'd love to have you in the group. It's growing super fast! We can discuss more destination marketing ideas there.
As always during this challenge: I'm going to check Instagram all day to see your work! I'll give a comment and a like on the picture and, if I can, give you some feedback via DM or mail. So don't worry; no critique underneath the picture. We hope this challenge helps you with your overall Instagram Marketing (or social media marketing in general).
Make sure to tag @trementohospitality and use the hashtag #TTC2020 so I don't miss your post!
Also: why not check the other posts that have been submitted this week? Go give some love to your fellow hospitality entrepreneurs! Click here: #TTC2020