Destination marketing

Day #15 – Destination marketing

Destination marketing

This is the prompt for day 15, 15-06-2020.

Time for day 15 of #TTC2020, the Tremento Tribe Challenge 2020. 

Today's prompt for you is:

Show the area: promote one specific thing which people can do nearby.

We all know by now the importance of destination marketing. The experience you offer may very well also depend on your location.

A coffee house located near a walking trail is probably the perfect hiking-stop, an Italian restaurant in buzzing London may take people ‘off the busy streets, straight to Italy’ and a farm house in Scotland is a great getaway for people who want to escape a crowded city.

We could go on and on with examples like these.

So, what is it in your area that draws people in?

If you mostly welcome locals, then this specific assignment is a good one to do some cross-promotion and generate sympathy for your brand. A restaurant or café serving mostly locals that only talks about itself, will never reach its full potential. What about highlighting the nearby cinema, museum or a hotel? Even if your locals know about these places, they will appreciate you highlighting these things. Like we said: destination marketing is always a good idea.

  1. Take a good look around you and decide what some of the top highlights or activities are that people might be or already are are interested in
  2. Take a picture of it or ask them to send you one
  3. Upload it to social media and write about WHY this is a must-visit, must-do or must-experience. You could also mention their value for the local community.
  4. Highlighting another local business, like a mini golf venue, attraction park or museum? Then don’t forget to tag them (@username).

Be part of the Hospitality Marketing Facebook Group

We'd love to have you in the group. It's growing super fast! We can discuss more destination marketing ideas there.

Don't forget:

As always during this challenge: I'm going to check Instagram all day to see your work! I'll give a comment and a like on the picture and, if I can, give you some feedback via DM or mail. So don't worry; no critique underneath the picture. We hope this challenge helps you with your overall Instagram Marketing (or social media marketing in general).

Make sure to tag @trementohospitality and use the hashtag #TTC2020 so I don't miss your post!

Also: why not check the other posts that have been submitted this week? Go give some love to your fellow hospitality entrepreneurs! Click here: #TTC2020

Two examples:

View this post on Instagram

Oh hey, are you looking for something to do while staying at Casa Palmera? Here are some suggestions from us. . ? Visit one of our top rated crystal clear beaches, Flamenco beach. Flamenco beach is located at Culebra island. You can get there by taking a flight or by ferry. Both options are located at the former naval base Roosevelt Roads less than 15 minutes away from our property. . ⛵️ Check out the different options of water activities (sailing, snorkeling, scuba diving, fishing) with local companies such as, @caribeblisspr @sailcaribe @eastislandexcursions @bellaventuras @seaventuresprodivecenter just around the corner from us @marinapuertodelrey . ?‍♂️Enjoy a kayaking tour with local companies located at Las Croabas or nearby marinas at Fajardo, PR. @ecoadventureskayaks @pureadventurepr @islandkayakingadventures @kayakingpuertorico . ? Visit one of many beaches on the east coast of Puerto Rico- Luquillo beach, Playa Azul, La Pared, Seven Seas, Playa Escondida, Playa Colora, Los Machos, etc. . It would be great if you comment below for any other suggestions. . ?@babiloniapr #beach #snorkel #kayaking #scuba #fishing #wateractivities #coastalliving #tropicalvibes #tropical #caribbeanlife #sailinglife #caribbeanliving #coralreef #puertoricogram #enjoypuertorico #isladelencanto #puertoricogram #visitpuertorico #prvive #100×35 #culebravip #amazingpuertorico #vacationmode #puertoricolife #mustseepr #travelpr #adventure_puertorico #loves_puertorico #letsgotravelpr #icacos

A post shared by c a s a p a l m e r a (@casa_palmera_ceibapr) on

The event is finished.

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