Bearded beggar eats burger on city street

#endpoverty

As a hospitality brand on social media, you want to communicate a variety of things. You want to show off your property, your feeling for hospitality, and the great food you (or your area) has to offer.

 

But if you want to become a real brand, then you ought to do more. If you wonder why you should become a brand, then the answer’s quite simple: being a ‘brand’ increases the likelihood of people thinking of you when they need/want a place to stay or to eat. Meaning you’ll be more top of mind.

 

A simple example shows this.

Fast food? McDonalds.

Online store? Amazon.

Electric car? Tesla.

Sports clothing? Nike.

Coffee store? Starbucks.

 

The same thing happens for places in your town. Just ask around and you’ll notice.

 

Now, you may wonder what this has to do with today’s #endpoverty (global day against poverty). It’s quite simple though: these big brands I just named have one thing in common. They take a stance in global issues. They show their opinion.

 

Hence I encourage you to do the same today.

 

  1. Spark: grab the attention by stating a problem. “There is too much poverty”, “The world is unequal”, “Give a meal”.
  2. Foster: tell more about what you do to fight poverty OR inspire people to look up a specific organization OR create some incentive. In the Foster part, you tell why this is important to the world – not just to you. Make it about your guest.
  3. Move: and in the move part, give them another call to action.

 

The event is finished.

Calendar

July

August 2021

September
MO
TU
WE
TH
FR
SA
SU
26
27
28
29
30
31
1
Events for August

1st

No Events
2
3
4
5
6
7
8
Events for August

2nd

No Events
Events for August

3rd

No Events
Events for August

4th

No Events
Events for August

5th

No Events
Events for August

6th

No Events
Events for August

7th

No Events
Events for August

8th

No Events
9
10
11
12
13
14
15
Events for August

9th

No Events
Events for August

10th

No Events
Events for August

11th

No Events
Events for August

12th

No Events
Events for August

13th

No Events
Events for August

14th

No Events
Events for August

15th

No Events
16
17
18
19
20
21
22
Events for August

16th

No Events
Events for August

17th

No Events
Events for August

18th

No Events
Events for August

19th

No Events
Events for August

20th

No Events
Events for August

21st

No Events
Events for August

22nd

No Events
23
24
25
26
27
28
29
Events for August

23rd

No Events
Events for August

24th

No Events
Events for August

25th

No Events
Events for August

26th

No Events
Events for August

27th

No Events
Events for August

28th

No Events
Events for August

29th

No Events
30
31
1
2
3
4
5
Events for August

30th

No Events
Events for August

31st

No Events

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to Top