Bearded beggar eats burger on city street

#endpoverty

As a hospitality brand on social media, you want to communicate a variety of things. You want to show off your property, your feeling for hospitality, and the great food you (or your area) has to offer.

 

But if you want to become a real brand, then you ought to do more. If you wonder why you should become a brand, then the answer’s quite simple: being a ‘brand’ increases the likelihood of people thinking of you when they need/want a place to stay or to eat. Meaning you’ll be more top of mind.

 

A simple example shows this.

Fast food? McDonalds.

Online store? Amazon.

Electric car? Tesla.

Sports clothing? Nike.

Coffee store? Starbucks.

 

The same thing happens for places in your town. Just ask around and you’ll notice.

 

Now, you may wonder what this has to do with today’s #endpoverty (global day against poverty). It’s quite simple though: these big brands I just named have one thing in common. They take a stance in global issues. They show their opinion.

 

Hence I encourage you to do the same today.

 

  1. Spark: grab the attention by stating a problem. “There is too much poverty”, “The world is unequal”, “Give a meal”.
  2. Foster: tell more about what you do to fight poverty OR inspire people to look up a specific organization OR create some incentive. In the Foster part, you tell why this is important to the world – not just to you. Make it about your guest.
  3. Move: and in the move part, give them another call to action.

 

The event is finished.

Calendar

September

October 2020

November
MO
TU
WE
TH
FR
SA
SU
28
29
30
1
2
3
4
Events for October

1st

Events for October

2nd

No Events
Events for October

3rd

No Events
Events for October

4th

5
6
7
8
9
10
11
Events for October

5th

Events for October

6th

No Events
Events for October

7th

Events for October

8th

No Events
Events for October

9th

Events for October

10th

Events for October

11th

No Events
12
13
14
15
16
17
18
Events for October

12th

Events for October

13th

No Events
Events for October

14th

Events for October

15th

Events for October

16th

Events for October

17th

No Events
Events for October

18th

19
20
21
22
23
24
25
Events for October

19th

No Events
Events for October

20th

Events for October

21st

No Events
Events for October

22nd

Events for October

23rd

Events for October

24th

Events for October

25th

26
27
28
29
30
31
1
Events for October

26th

No Events
Events for October

27th

Events for October

28th

No Events
Events for October

29th

Events for October

30th

No Events
Events for October

31st

Leave a Reply

Your email address will not be published. Required fields are marked *