Today is #GetToKnowYourCustomersDay, a day I wouldn’t necessarily recommend you point out on social media, but YES, a good incentive for a post today.
Let’s ask your followers online today about THEM. Who are they, what do they do? Ask them a question (don’t overdo it, one is enough) or post a poll to get to know them. You might take it even further and post a couple of polls in your Instagram Stories.
But in your regular feed, I’d go with a normal poll that:
- Helps you to get to know your guests, really
- Is still related to your brand
For Melisi, for example, the Italian restaurant in London, we’d recommend creating a poll post where people can vote whether they are more a pizza or a pasta person.
For Van der Valk, for example, the hotel chain in the Netherlands, we’d recommend a post where people can vote between two kinds of rooms, or breakfast or dinner. Let’s see what people prefer ‘spending their pennies on’.
Your caption can be relatively simple.
Spark = start with the question
Foster = explain how to vote
Move = ask people to vote