#gettoknowyourcustomersday

Today is #GetToKnowYourCustomersDay, a day I wouldn’t necessarily recommend you point out on social media, but YES, a good incentive for a post today.

Let’s ask your followers online today about THEM. Who are they, what do they do? Ask them a question (don’t overdo it, one is enough) or post a poll to get to know them. You might take it even further and post a couple of polls in your Instagram Stories.

But in your regular feed, I’d go with a normal poll that:

1. Helps you to get to know your guests, really
2. Is still related to your brand

For Melisi, for example, the Italian restaurant in London, we’d recommend creating a poll post where people can vote whether they are more a pizza or a pasta person.

For Van der Valk, for example, the hotel chain in the Netherlands, we’d recommend a post where people can vote between two kinds of rooms, or breakfast or dinner. Let’s see what people prefer ‘spending their pennies on’.

Your caption can be relatively simple.

Spark = start with the question

Foster = explain how to vote

Move = ask people to vote