Shine the spotlight on your locals or locality today by sharing some interesting facts or funny trivia. Find a recent article that you think would be fun to share. Or look up a local artist that deserves some love!
The art and culture sector has definitely been hit hard by covid. It’s one of those industries that is often seen as ‘luxury’: it’s an extra. And when people need to cut into their budget, luxury is the first to go.
So if you do decide to highlight a local artist or cultural endeavor, then… why not reach out to the and see if you can actually partner up? Cross-promote each other. Invite an artist to play at your property, or to sell their art, or to host their exhibition. In exchange, you can ask to be promoted on their channels, too. Hence: look for micro-influencers. People with a not-too-big but very engaged audience.
- Find an article about local news you’d like to share OR an artist/art related item
- Spark, Foster, Move. Open with something that captures the attention.
- Then tell more about the news/artist/art/show
- Then end with either a question or an invite