With all the crazy things happening this year, it’s good to dedicate at least one post a month to the news. Preferably two (once every two weeks). Tell people what’s going on in your area and with your business: what are the current safety measures? What should people know about?
And if you don’t have anything ‘new’ to tell in regards to your own business, then what about your town or city?
Start the post with a Spark, a question (‘Are you wondering about…’, ‘Did you know that…’) then add in some Foster content (‘Last week, we had to adjust to new safety measures…’, ‘Since yesterday, we changed our …’), and then add a Move that creates real incentive for people to reply to your post (‘What are you missing most right now?’, ‘What’s the one thing you wish you could do again?’)