Women’s Equality Day

Today’s National Women’s Equality Day in the US. Even though this is not an international day, I did want to put it onto our content calendar. With all the recent happenings in the world about inequality, it’s good to put a stake in the ground and show how you are contributing to more/how you think about equality. Whether that’s between rich-poor, black-white or male-female (or something else). Even if you think special equality days like these are unnecessary (I personally believe we shouldn’t need a specific day).

So, today, let’s shine a light on our female hero(es).

1. Think of a female you admire.
2. Use the Spark, Foster, Move writing model.
3. In the Spark part, be bold. Think about your tone-of-voice and make sure it fits your brand, but do try to make a statement. It could be something like “This woman is freaking amazing”, “Strong, beautiful, bad-ass”, or “You’d be lucky to know her”. Something that makes people want to READ ON! Add a white space afterward, so people need to tap that ‘read more’.
4. In the Foster part, tell us about the featured woman. Why does she deserve some appreciation, some love?
5. In the Move part, encourage your followers to tag a female (@username) they admire in the comments.
6. Now find a photo of her. If you know the girl, then try to find a photo shot at your place.
7. If not, then find a photo of the person you’ve chosen in a newspaper or a magazine. Or at least a printed picture. After that, take a photo of it at your dining table, for example. This way you can make sure it stays relevant and doesn’t become a completely random piece of content in your feed. Of course, you could also create a carousel post to do this (on Instagram).