World Food Day
Today's World Food Day. First, let's explain what that means:
World Food Day is an international day celebrated every year around the world on 16 October in honor of the date of the founding of the Food and Agriculture Organization of the United Nations in 1945.
The best way to tackle this day is to show how you contribute to a more sustainable food sector. Maybe you grow your own herbs or spices? Your own veggies and/or fruits? You work with local farmers? Avoid plastic? Only eat organic meat? Or no meat at all? Tell a little something about how you are part of the #foodheroes. You could also highlight a brand you work with.
Many of my clients, for example, work with Lemonaid or some organic and fair-trade coffee brand. Coca-Cola is also pretty focused on a more sustainable and fair-trade business model. Look up your favourite brands and you might actually be surprised by what they do for a ‘better world'. Or… how they are not 😉