website & branding

the powers journey

Find out the exact process and journey we take you on when you decide to work with us for both your branding and website.

the flow

how we'll tackle this


First, we’ll figure out the branding. We do a branding strategy workshop via Zoom with the 3 of us. I’ll ask all the questions I normally ask during my strategy workshop and put together a neatly formatted document, outlining your brand moving forward.

We’ll then figure out the right name for your place. I understand you’ve already had a few ideas here and there but nothing solid. My suggestion is that I’ll come up with a shortlist of a few names and then you can decide which one works best.

We’ll do this alongside the logo. Sometimes the name leads the logo, but truth be told: a strong logo should also function without the name. And sometimes seeing the name together with the logo, makes it just ‘click’.

We’ll try to stay in the range of 2 to 3 revision rounds. No more should be needed. Exact timeline will be set after the brand strategy workshop.

Time: 1 hour for the strategy call, approx. 1 week to finish the logo

Visual Assets

Okay, brand strategy’s set-up, the name’s chosen, the logo’s created: now we’ll put together a style guide which we’ll use during the rest of the process. The style guide helps us to create all other visual assets needed. Think social media templates, icons, stationery design, but also (of course): the website.

Time: approx. 1 week to finish the branding set-up. So the strategy call + logo + style guide + other visual assets in total will take around 2 weeks.

Web Design

As soon as we got the style guide set up, we’ll start on the website. The design of the website will be based upon the earlier created strategy and style. We will give you an outline of the webpages we recommend and even some text templates which you could use to figure out the texts for your different pages.

We will create the full website, insert all texts and images for you (we’ll collect these during the process), and install the booking plugin. We will help you to set up the basics, synchronization and so on. We will also install Google Analytics and make sure all pages are optimized for Search Engine Optimization (SEO).

Time: 4 to max. 6 weeks, but often… way faster!


Once everything is done, we will take a hard look and refine anything that’s still to be done. Once we’re all happy, we will hand-over the website to you. We will give you videos to show you exactly how to make adjustments to texts and images, and on how to use the booking system.

Time: max. 1 week


  • Brand Strategy Workshop via Zoom (approx. 1 hour)
  • Logo creation
  • Brand style guide
  • Brand icons
  • Social Media Templates
  • Stationery Design
  • WordPress website
  • Website Design incl. as many pages as necessary
  • Booking System
  • Google Analytics set-up
  • On-page SEO (optimizing pages for Google)
  • If needed: stock photography

Hosting & Maintenance

We recommend hosting the website with Tremento directly. This allows us to take good care of the website and manage all assets the way we need to. Our hosting & maintenance plan is €85 quarterly and includes the hosting, back-ups, keeping all themes and plugins up to date, your booking system running smoothly, and your e-mail address + hosting.

It doesn’t include small minor changes to texts and images, however: if you really get stuck or run into a bigger problem, then we’re there to help.

Your team:

Caroline Claassen

Owner + Art Direction

Lawrence Taojo

Graphic Designer

Gymylh Labanero

Web Developer

Your website is YOUR property online. Facebook, Instagram, AirBnB, they're all 'rented space'. Those platforms are not yours and they could change their rules, set-up and fees at anytime. We've all seen social media platforms and OTAs crash before. You shouldn't rely on third parties. Instead, build your own brand, get your own superfans, and set yourself up for future success.



The answers to your questions.

can't find the answer to your question? e-mail us!

All websites are made with WordPress. We will use HBook for the booking system. Payments go via Stripe. We will help you to set-up everything, incl. synchronization. 

No problem. We will provide you with simple videos that show you exactly how to change texts and images. We also show you how your booking or reservation system works if you included this in your web design package. If you really get stuck, then. no stress: we'll help you out.

Your website needs to stay up to date. We offer hosting & maintenance plans against super affordable rates. We'll tell you more about this when you get in touch with us.

In our Deluxe Package, we will set-up everything for you to start ranking in Google. We will optimize your pages and images, and set up Google Analytics. However, to truly rank in Google, you'll need ongoing SEO services: regular new content that's written specifically for Google, and regular new links around the web on high DA (domain authority) websites leading back to your site. SEO is an intensive task, but if you are interested in this, then let's talk about it after your website and branding are done.

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