2025 is here. Whether you run a boutique hotel in the city, a cozy coffee shop on the corner, an Airbnb overlooking the ocean, a food truck parked near the hottest festival, or a luxury jungle resort, one thing is clear: great marketing is non-negotiable. The hospitality industry is evolving, and your hospitality marketing plan needs to evolve with it. But don’t worry—this guide is here to help you build a marketing strategy that works, no matter the size or style of your business. A strong Hospitality Marketing Plan is essential for standing out in 2025.
Let’s break down key strategies for your Hospitality Marketing Plan that will set your brand apart in 2025, focusing on trends, efficiency, and authenticity. 🌍✨
Here’s what we’ll cover:
- 🎨 Stealing like an artist
- 💡 Working smarter, not harder
- 🤖 Using AI wisely
- 📬 Staying inspired with Tremento’s newsletter
- 🖌️ Perfecting your branding
- 📊 Tracking the right analytics
- 💭 Understanding your WHY
Ready? Let’s dive in! 🚀
1. 🎨 Steal Like an Artist
You don’t need to reinvent the wheel. Trends aren’t fleeting one-hit wonders—they cycle back, evolve, and repeat. Pay attention to what’s resonating with audiences on social media, what competitors are doing well, and how other industries are innovating. Then, adapt those strategies to your brand.
- 📱 Scroll Instagram and TikTok with intention.
- 👀 Look at successful campaigns from hospitality and non-hospitality brands (yes, your favorite sport influencer or fashion brand counts too).
- 📥 Save content that makes you stop scrolling and use it as inspiration.
- 🛠️ Identify what feels right for your brand and make it your own.
A great Hospitality Marketing Plan often starts by adapting what’s working in other industries.
2. 💡 Work Smarter, Not Harder
Forget the pressure to post daily or chase vanity metrics. I know many gurus love to scream, “just keep creating and something will hit!” But IMO, that’s a one-way ticket to burnout. You’ll lose the fun and creativity of content creation—and honestly, I get it. That might not be your passion anyway; yours is probably hospitality itself.
Instead, focus on quality. Don’t be afraid to experiment, don’t overthink every post, but also don’t fall into the trap of trying to do everything.
Here’s my take:
- 🎯 Focus on creating content that delivers value.
- 📆 Plan campaigns with long-term potential.
- 🔄 Repurpose your best content across multiple platforms.
Think evergreen content—photos and videos that will still be relevant and impactful a year from now—not quick, fleeting wins.
3. 🤖 Use AI, But Use It Wisely
AI is here to stay, and it’s a powerful tool for your marketing toolkit—when used correctly.
- ✅ Use AI tools to proofread emails and menus.
- 💬 Automate customer communication and feedback loops. It’s pretty easy to create your own chatbot nowadays.
- 📝 Get help drafting responses to online reviews (both good and bad).
But remember: AI shouldn’t replace your brand’s voice. Don’t let cookie-cutter, AI-generated captions turn your Instagram into something bland and robotic. Infuse every post with your brand’s personality—it’s what sets you apart.
📌 Example: Check out First Watch. Their Instagram is packed with playful energy and personality. Take this post, for instance: a simple picture of their restaurant with text that reads, “Like if First Watch has the best breakfast. Comment if another brand does.” The kicker? The comments were turned off. You’d think that’d hurt engagement, but nope—it probably boosted likes and shares because people thought it was clever and fun.
❌ What not to do: Look at Virgin Hotels—a brand with massive recognition and a hefty marketing budget. Their Instagram feels uninspired, lacking connection with their audience. For a brand so well-known, it’s a missed opportunity, and they’re leaving engagement (and revenue) on the table.
4. 📬 Sign Up for Tremento’s Newsletter
Stay inspired and informed with actionable hospitality marketing tips straight to your inbox.
- 🧠 Fresh ideas every week.
- 🏆 Case studies from standout hospitality brands.
- 📑 Practical templates you can use instantly.
Yeah, this one’s easy. No extra words needed here. Just sign up already. 🤝
5. 🖌️ Make Sure Your Branding is On Point
Your branding isn’t just your logo or colors; it’s your vibe, your promise, your story.
- 🏷️ Is your logo modern and memorable?
- 📜 Do your menu names make customers smile?
- 📲 Is your signage consistent with your online presence?
If you’re already an established restaurant, I wouldn’t advise changing your name or logo. However… a brand revamp is sometimes easier to implement than you may think. Start small: a menu revamp can do wonders. 🌟
6. 📊 Watch Analytics That Matter
Don’t get caught up in vanity metrics like likes and follower counts. In 2025, focus on:
- 📺 Views – How many people are watching your videos?
- 🔄 Shares – Are your posts being shared?
- 📥 Saves – Are people bookmarking your content for later?
These numbers show genuine interest. If you see a specific piece of content do well, then double down on it. Repackage it. Do it again. 🚀
7. 💭 Understand Your WHY
Your Hospitality Marketing Plan can only amplify what’s already great about your brand. If the core experience isn’t delivering, no marketing strategy will save it.
- ❓ Why does your business exist?
- 🌟 What makes your guest experience special?
- 🔗 How can marketing reflect and enhance that?
Good marketing creates higher perceived value, but exceptional experiences turn guests into advocates. 🥇
🗝️ Key Takeaways:
- 📈 Trends are tools, not shortcuts.
- 🎥 Quality beats quantity every time.
- 🤖 AI is your assistant, not your replacement.
- 🏷️ Branding builds recognition and trust.
- 📊 Focus on meaningful analytics.
- 🌟 Marketing works best when paired with an outstanding guest experience.
✅ Three Things Enhance Your Hospitality Marketing Plan for 2025:
- 📊 Audit your social media analytics. What worked in 2024?
- 📆 Come up with 3 ideas you’d like to test out in January 2025.
- 📬 Sign up for Tremento’s newsletter for ongoing tips and templates.
🎯 Final Thoughts:
2025 is all about being intentional with your Hospitality Marketing Plan. From leveraging trends thoughtfully to using AI wisely and ensuring your branding aligns with your identity, every detail matters. The hospitality industry thrives on exceptional experiences, and your marketing should reflect that. Keep experimenting, keep refining, and most importantly, keep your guests at the heart of everything you do.
