How to use a color palette for your hospitality brand

Every brand should have a color palette. Using the same color palette in all your design does not only help to build brand recognition: it’s also a key ingredient in your communication. You know how blue is conveyed as ‘cold’, ‘water’, ‘peaceful’? And how red signifies ‘hot’, ‘passion’ and sometimes ‘sexy’? Colors have meanings. And you should make use of them if you want to build a solid brand.