Instagram is one of the most used social media platforms, especially popular among the millennials. Besides uploading and sharing pictures, aspiring photographers use it to build their exclusive portfolios. Both international and local travelers often find their next destination through Instagram. A pretty picture can go a long way here! So, let’s talk bed and breakfast Instagram Marketing, shall we?
Instagram has been widely used by the hospitality industry to attract guests by uploading (professionally shot) photos of hotels, B&Bs, inns, guest houses, and their facilities. If you get it right, you can reach a lot of people. Attracting local and domestic travelers is now more important than ever, as people are in search of comfortable and well-maintained properties to stay over for their vacations or short trips nearby. Travel abroad will be less common this year.
Hence, as a Bed and Breakfast or a guest house owner, you should make use of the potentials of this social networking platform. The following tips can help answer the main question you might have: How to market a bed and breakfast on Instagram.