Vacation Rental Mailing List 101: Basics of Effective Email Marketing Strategy

Vacation rental mailing lists are one of the longest-running marketing strategies out there, and they are still used regularly by marketing experts.  However, not many people, especially vacation rental hosts, know the benefits of mailing lists to their business, and how to go about it. To help you out, here is a quick guide on why and how to establish a vacation rental mailing list.

What Is a Mailing List?

A mailing list is a list full of basic information, typically names and e-mail addresses, that businesses use to communicate to their audience. A mailing list is very beneficial to all kinds of businesses because it lets people learn about updates, discounts, new attractions in your area, etc. Plus, it serves as a casual reminder about your business’s existence.

A vacation rental mailing list is as important as your other marketing strategies
Photo by Stephen Phillips – on Unsplash

Does your Business Need a Mailing List?

Yes, every property needs a vacation rental mailing list! Direct marketing is important for every business, including a vacation rental. You want to keep your potential renters up to date with your property because you never know when people will want to book with you. 

Benefits of a Vacation Rental Mailing List

Firstly, it is a low-cost marketing method. Sending out e-mails is pretty much free, so it will not cost you anything to send an e-mail to your mailing list. You will not spend anything on designs and printing like you would with brochures and flyers. Plus, pretty much everyone gets a notification for their e-mail inboxes, so this makes it a no-brainer.

True, word of mouth is essential and one of the most tried-and-tested marketing tools out there. But e-mail marketing can work just the same. It bears the same benefits and even some more. If there is something new about your rental that you want to share, like a new promo for the month of June, then you can use your e-mail list to tell everyone about it. Guaranteed that it will reach your intended audience in a snap unlike the rather cumbersome word of mouth strategy.

Surprisingly, e-mail marketing can be more effective than social media marketing. There are some people that do not actively use their social media, but almost everyone has an e-mail address. Therefore, a mailing list can give you a broader audience because you can reach more people. Reaching more people means you can promote your rentals to a wider audience and a bigger

How Do I Create a Mailing List?

There are tons of e-mail marketing services or providers that can help you create an effective mailing list full of prospective clients. They will make sure that the majority of contacts in the mailing list will be potential renters to help get more bookings for your rental. Ideally, you want your mailing list to be full of people that would like to make a booking with you.  You can enlist the service of email list providers to facilitate and streamline this whole process for you.

Marketing services do a number of methods to get contact details from your target market. Typically, people use lead magnets to create a mailing list. A lead magnet is when you give a valuable but free service or product in exchange for contact details. You can learn more about creating lead magnets by checking out our article about lead magnets for vacation rentals.

RnR Vacation Rentals Mailing List subscription
Source: RnR Vacation Rentals website

Build your Vacation Rental Mailing List now!

E-mails are not going away anytime soon, so you need to use them to your advantage. You can use a mailing list to effectively and affordably promote your vacation rental! 

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