The holiday season is just around the corner, making it the perfect time for hotels to elevate their social media game. This festive period is a golden opportunity to engage guests with a creative hotel social media post that sparks joy and interaction. People are in a great mood, eager to like, comment, and share—so give them a reason to connect with your brand!
So, what are standout hotels doing to bring the Christmas spirit to their social media? Let’s explore three creative ideas that might just inspire your own holiday campaign!
📖 Table of Contents
- A Festive Video – Room Mate Hotels
- The Advent Calendar – nhow Berlin & Rotterdam
- A Christmas Event – Sir Adam Hotel
- Key Takeaways for Your Hotel’s Holiday Marketing
- Three Things You Can Do Right Now
A Festive Video – Room Mate Hotels 🎥
Spanish boutique chain Room Mate Hotels is known for its stylish and innovative approach to hospitality. With thousands of followers across social media, you’d expect them to bring their A-game for the holidays—and they did! S
🎬 Their Latest Christmas Campaign? A Festive Video!
Their caption reads:
“Every day we host friends from all over the world, but these days, we’re expecting a visit that makes us so excited 😻🎁 Christmas has arrived at Room Mate Hotels 🎅! Check it out 👀”
But here’s the thing—it feels a little incomplete.
What’s next? Will they surprise guests with Christmas gifts? Host a festive event? A follow-up would make all the difference. Right now, the video doesn’t prompt viewers to take action, whether that’s commenting, sharing, or engaging in any way. That’s a missed opportunity for this otherwise very creative hotel social media post.
💡 Lesson: A simple call-to-action or an element of surprise would’ve made this campaign much stronger.
The Advent Calendar – nhow Berlin & Rotterdam 🎁
Nothing builds anticipation quite like an Advent Calendar, and nhow Berlin & Rotterdam nailed it this year!
How It Worked:
🔹 December 1st: Participants visited the nhow Berlin Instagram to enter.
🔹 December 2nd: The contest moved to nhow Rotterdam’s page.
🔹 This back-and-forth continued, encouraging followers to stay engaged and follow both accounts.
The best part? Their prizes weren’t extravagant, but they were still enticing. They mixed up their giveaways, offering anything from small discounts to luxury treats like spa visits, travel gear, and hotel goodies.
💡 Lesson: Keeping the prizes unpredictable helped maintain engagement throughout the campaign.
A Christmas Event – Sir Adam Hotel 🎄
Why stop at digital campaigns? Sir Adam Hotel took the holiday cheer offline by hosting a Christmas Tree Lighting event. Guests were invited to gather, sip on hot chocolate and Glühwein, and enjoy a cozy evening at the hotel.
🎄 Their Caption Captured the Festive Mood Perfectly:
“There is always a reason to celebrate. So, put on your mittens, button up and grab a Glühwein. Let’s kick off the holiday season by turning on the lights of our Christmas tree together.”
Not only did this create an unforgettable experience for guests, but it also provided a good opportunity for a creative hotel social media post. Photos and videos from the event helped extend the festive atmosphere to their online audience.
💡 Lesson: Offline events create real memories and give your hotel valuable content to share online.
🗝️ Key Takeaways for Your Hotel’s Holiday Marketing
- Make sure your message is clear. If you’re running a campaign, don’t leave guests wondering what’s next.
- Always include a call-to-action. Tell people to like, comment, share, or participate in a giveaway.
- Interactive campaigns like Advent Calendars work. They build engagement and keep people coming back.
- Don’t just focus on online engagement—create real-world experiences. Holiday events leave lasting impressions on guests.
- Use festive decor, activities, and surprises to help guests connect with your brand on an emotional level.
✅ Three Things You Can Do Right Now
1️⃣ Plan a festive giveaway—A simple contest or an Advent Calendar can boost engagement and drive new followers.
2️⃣ Create a feel-good holiday video—But make sure it has a clear message and a call-to-action so guests know how to engage.
3️⃣ Host an in-person event—Whether it’s a themed dinner, Christmas drinks, or live music, create a holiday experience your guests will remember.
🎅 Stay Inspired This Holiday Season!
Christmas is the perfect time for hotels to connect with guests, spread holiday cheer, and stay top-of-mind for the new year.
🌟 Get creative, experiment with different formats, and most importantly—have fun with it!
Looking to make your hospitality marketing shine? Take a page from Chalet al Foss’ social media mastery and see how Sweetgreen turns engagement into gold!
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