If you’ve ever thought about creating a hotel ad, keep reading!

Big brands like Sheraton invest millions in high-end commercials, but that doesn’t mean smaller hotels can’t take inspiration. The storytelling, cinematography, and emotional impact of these ads are elements you can replicate in your own hotel ad, even on a budget. A compelling advert can tell your hotel’s unique story and create an unforgettable impression.

Today, we’re breaking down the magic behind Sheraton’s ‘Go Beyond’ campaign and what makes it a brilliant piece of branded content. ✨

📖 Table of Contents

• The ‘Go Beyond’ Commercial
• A Smart Piece of Content
• The 5 Success Ingredients
• Key Takeaways
• Three Things You Can Do Right Now

📺 The ‘Go Beyond’ Commercial

In May 2017, Sheraton launched the ‘Go Beyond’ campaign, spotlighting their dedicated staff. As they put it:

“Our associates go beyond every day. And that was all the inspiration we needed for our new ad campaign. Watch our associates climb to the highest heights and dive to the deepest depths to show you how, at Sheraton, we go beyond so you can too.”

Before we dive in, take a minute to watch the hotel ad here. Trust me, it’s worth it.

🎥 A Smart Piece of Content

Goosebumps? A little tear? A smile? This commercial is almost a mini-movie, pulling you in with stunning visuals and a deep, engaging voice-over.

And then—just when you think it’s all serious—it hits you with humor at the end. The perfect recipe for a memorable hotel ad.

The result? You watch the entire minute-long video without losing interest. And in a world overloaded with content, that’s a huge win. Maybe you even feel the urge to share it with someone. That’s an even bigger win.

⭐ The 5 Success Ingredients

1. Subtle Messaging, No Hard Selling

Sheraton doesn’t scream “Book with us!” Instead, they tell a compelling story about their brand values. Viewers connect emotionally—without feeling like they’re being sold something.

💡 Takeaway: Showcase your hotel’s unique experience without being overly promotional.

2. High-Quality Cinematics 🎞️

Yes, the underwater shots might be out of reach for most hotels. But good visuals don’t require Hollywood budgets anymore.

✅ Work with local freelancers
✅ Leverage natural lighting
✅ Use high-quality editing apps

💡 Takeaway: Even with a smartphone and the right tools, you can create beautiful, engaging video content.

3. A Storytelling Voice-over

Rather than a typical salesy tone, Sheraton uses a narrative-style voice-over—like a grandparent telling a captivating story.

🎙️ The result? Viewers listen rather than tune out.

💡 Takeaway: Use captions, text overlays, or a natural storytelling style to make your content more engaging.

4. A Touch of Humor 😆

The dramatic narrative takes a turn when the little girl tosses her stuffed bunny back into the water.

That unexpected humor sticks with viewers, making the ad more memorable.

💡 Takeaway: Find ways to infuse personality into your hotel’s content—whether through humor, charm, or an unexpected twist.

5. Perfect Timing ⏳

At just one minute long, the ad tells a complete story without overstaying its welcome.

In today’s fast-scrolling world, concise storytelling is key.

💡 Takeaway: Keep your content short, engaging, and to the point.

🗝️ Key Takeaways

• Tell a story rather than pushing a sale. Showcase what makes your property special through engaging narratives.
• Quality visuals matter, but you don’t need a blockbuster budget. Invest in small upgrades to make a big impact.
• Use a voice that connects. Whether through captions, a narrator, or text overlays, make it engaging and relatable.
• Inject humor or emotion. People remember feelings more than facts—so create content that evokes a reaction.
• Keep it short and impactful. In today’s digital world, less is more.

✅ Three Things You Can Do Right Now For Your Next Hotel Ad

1️⃣ Brainstorm one unique guest experience at your hotel that could be turned into a short, engaging video.

2️⃣ Film a 15-30 second Instagram Reel featuring your hotel’s best feature (e.g., rooftop view, breakfast buffet, spa).

3️⃣ Review your last five social media posts—are they telling a story, or just promoting a service? Make one small tweak today!

Looking to level up your hotel’s marketing beyond ads and your website? Trying to make it on social media? Then take inspiration from how Claridge’s masters luxury marketing and how Outpost X turned a unique experience into viral success!

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