AirBnB Instagram Marketing: let’s talk about it!
If you run a restaurant, hotel, or an AirBnB, we recommend you to use Instagram for your business. Launched in 2010, Instagram is now the #1 photo and video-sharing social media platform. Hence the importance of AirBnB Instagram Marketing. The primary focus of this application was to share photos with your friends.
With it’s rising popularity, the focus has shifted. Influencers and micro-influencers became more and more important. There are now users on the platform who even make a legitimate income promoting other brands.
If you own a restaurant, hotel, or an AirBnB, you should definitely consider setting up an account for your business. It is a great way to reach your potential guests and clients and to find fellow entrepreneurs for a possible collaboration.
In this article, we bring you an interview with 4 AirBnB accounts that have mastered their Instagram!
Can you tell us a little bit more about your BnB?
Sulfur Ridge: “We are Sulfur Ridge, home to Tennessee’s First Luxury Treehouse® and Shasta Camp. The property consists of 19 acres secluded in the forest. The treehouse was crafted with the whole guest experience in mind from providing a luxury mattress to a bathroom that makes her feel like a queen! Evenings are spent underneath the stars in a hot tub designed for two. Shasta Camp is three 1961 reissue Shasta campers that provide a retro experience that is super fun for our guests. With a life-size Scrabble game, horseshoes, corn hole. Now that we just added two Stock Tank Swimming Pools it’s definite.”
The Tahoe House: “The Tahoe House is a 1400+ sq. ft. 3 bedroom 2 bathroom mountain home with a 1-car garage and private hot tub conveniently located in close proximity to everything Lake Tahoe has to offer. It’s a short term vacation rental in the summer and winter and our family vacation home in the spring and fall. Spend the day on the slopes and then come back for a soak in the hot tub, complete with cozy white spa robes. Spend the evening cooking up dinner in the well-equipped kitchen or relaxing and playing board games in the living room around the gas fireplace. Experience Lake Tahoe living at it's finest!”
The Bayfront Apartment: “My Airbnb is a clean, bright, plant-filled, waterfront apartment with charming beamed ceilings accommodating up to 4 people. It has access to a private balcony overlooking the beautiful Hamilton Harbor which is the perfect spot to unwind with a cocktail while enjoying the sunset or relax with a coffee while enjoying the sunrise. There are 2 comfortable, stylish bedrooms, each with a queen bed. The apartment is steps away from scenic, picturesque, waterfront trails and only a 5-minute drive to the downtown core.“
Why do you use AirBnB Instagram Marketing?
Beachhousewa: “I started in 2013 and have built 1 vacation rental and remodeled two. I am in the process of building 2 more. I thought Instagram would be a good medium for my homes because they are visually striking. Besides, Instagram seems to be the friendlier version of the various social media platforms.”
Sulfur Ridge: “Since almost everyone uses social media we believe it is the best way to share our special place with potential future guests. It’s fun to follow along with social media accounts that hold your interest so I always keep that in mind.”
Are you struggling with AirBnB Instagram Marketing?
What has social media done for your BnB so far?
The Tahoe House: “We’re still in the pre-launch phase of our BnB and haven’t yet gone live on Airbnb. The coolest part about starting an Instagram account for your BnB before you launch is building up a following of fans, which we know will bring us extra momentum with bookings in our first few seasons of hosting.
We actually launched an email list where our followers could sign up for first access to our booking calendar when we go live. We only promoted it through free posts on Instagram and were totally shocked and excited to see that 50 people signed up within a week. That’s 50 warm leads to send our Airbnb listing to once we go live!”
Beachhousewa: “I recently finished the website for my homes and I am hoping that Instagram will give me an option other than Airbnb and VRBO, which is the main option available to vacation rental homes.”
The Bayfront Apartment: ” Social media has helped me gain authentic connections with other hosts in the Airbnb community. It’s a great tool for sharing common issues as well as tips and tricks to improve my listing. I’ve also noticed that, since using social media, the number of bookings for my listing has increased. Especially in the offseason, which is obviously great!”
What do you want to learn or improve in the future?
The Tahoe house: “We’re total newbies to the hosting business and there is so much we still have to learn! We’re currently reading “Airbnb for Dummies” and so far it’s been a great resource.
From a business standpoint, we’re still learning the ropes of our local regulations. Like how to pay taxes, as well as the behind the scenes logistics. For example the best way to communicate our calendar and any last-minute changes to our cleaning crew. From a marketing and amenities standpoint, we have big plans! We plan to continue improving the property by renovating the kitchen and bathrooms, adding advanced guest amenities like a record player, Bluetooth surrounds sound, and smart TV’s, and setting up affiliate marketing with some of our favorite brands to offer our guests and followers discounts on the products we use in the home and make ourselves some extra income along the way.
It really feels like the sky is the limit. We’re so excited to continue to learn from other hosts and raise the bar on our BnB.”
Sulfur Ridge: “We are continuing to create unique spaces on our property so to our guests it will be a new experience. We ask what can we do differently? We are constantly evaluating ourselves as a whole because there is always room to learn and grow!”
Time to improve your AirBnB Instagram Marketing
Reading the answers of our hosts that mastered their Instagram, we can pinpoint a few things that have led to a successful business and a big following on Instagram.
All of our hosts have a clear vision for their AirBnBs and have their guests’ comfort in mind. As we mentioned in our recent blog post, making your visitors feel welcome, and being able to provide them with a level of comfort is very important!
They all also talk about constant learning and growing, which is essential to (not only) AirBnB business. It is important to keep on asking yourself: “What can I do differently? What can I improve?”
If you want your AirBnB Instagram Marketing to take off, consider hiring a professional photographer for a couple of photos. But most of all, don't forget to engage with your followers! It can be overwhelming at first, but it's vital. And fun!