What is Destination Marketing and how do you use it?
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.
4 tips to increase online word-of-mouth advertising for restaurants
Some restaurants have mastered the game of digital marketing. They’ve found a way to motivate their customers to not only take beautiful pictures of their food, but also to share them on all social media available. Their following grows on the daily. And there you are, breaking your head on how to achieve the same.
5 Crucial Restaurant Website Mistakes
Too often I stumble upon a restaurant website that isn’t up to the right standard. It’s not mobile friendly, information is not available, links are not working, the design is outdated. And it’s not just the ‘mom and pop’ places where I see this happening.
How to create buyer personas for your restaurant?
Buyer personas. You may have heard of them. They are incredibly valuable and can benefit your restaurant, café, bar or likewise business enormously. But how do you create one? And what information should a buyer persona tell you?
5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
Freestyle Friday – Logo Design for Restaurant & Bar “Bourbons”
In order to improve my skills, I have started a new project called ‘Freestyle Friday’. I work on a logo design each week. This week the client was Bourbons.
The visual identity of the MaiChai Tea House – CBI #2
A good visual identity requires the right set of colors, fonts and style. Today I share with you an example for the MaiChai Tea House in London.
3 webdesign storytelling tips from restaurant Mamuka
The webdesign of this restaurant, Mamuka, makes smart use of storytelling. In this post we analyze the website: what’s good and what could be improved?
STORIES Café Visual Identity – CBI #1
I want to share the visual identity of Stories, a café in Oakwood, the UK. I particularly love the use of the customized typeface in this design.
Learn from the visual identity of restaurant Toko Downtown [RB #1]
In order to be the best, you need to beat the rest. That’s why looking at work from others is crucial for all designers. There’s so much excellent work out there and the one thing we should do is learn from it and then put this new knowledge to use.
