Smart strategy to market your destination: a travel guide – Lessons from ‘time to momo’
Want to conquer the travel scene? Be the best performing hospitality brand in your area?
Then YOU, as a hotel or hostel, should be your guest’s travel guide. That’s destination marketing at its best. In this post, I look at ‘time to momo’ to learn from the experts and give you tips on creating your own guide.
The 5 things influencing Millennials travel decisions
With their desire to spend money on travel, Millennials are a very interesting target audience for hospitality brands. But how do you get these travel-savvy youngsters through your front door? In this post I’ll tell you about 5 things that have influence on a Millennial’s travel decisions.
Content Consumption Trends and Millennials – Part 2
What are the 2018 trends in Millennial content consumption and how do they relate to travel?
The hospitality world is an industry continuously affected by innovation and technology. It’d be stupid for a hotel, hostel or any other hospitality related brand to ignore trends within content marketing and social media.
12 Destination Marketing Examples To Inspire you
There are lots of interesting case studies available regarding destination marketing. Most destination marketing campaigns are done by cities, provinces and countries. It’s almost never a ho(s)tel or restaurant that takes on the challenge to host a destination marketing program or campaign. But… why not?
The 5 Pillars of Destination Marketing and Strategy – Wonderful Copenhagen
What is destination marketing? Is it the end of tourism as we know it? If we believe the tagline for Copenhagen’s 4 year strategic plan regarding tourism, it is. To not look at tourists as tourists anymore, but to respect them like they are temporary residents. A different approach.
What is Destination Marketing and how do you use it?
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.
4 tips to increase online word-of-mouth advertising for restaurants
Some restaurants have mastered the game of digital marketing. They’ve found a way to motivate their customers to not only take beautiful pictures of their food, but also to share them on all social media available. Their following grows on the daily. And there you are, breaking your head on how to achieve the same.
5 Crucial Restaurant Website Mistakes
Too often I stumble upon a restaurant website that isn’t up to the right standard. It’s not mobile friendly, information is not available, links are not working, the design is outdated. And it’s not just the ‘mom and pop’ places where I see this happening.
How to create buyer personas for your restaurant?
Buyer personas. You may have heard of them. They are incredibly valuable and can benefit your restaurant, café, bar or likewise business enormously. But how do you create one? And what information should a buyer persona tell you?
5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.