Hospitality Instagram: Influencers and Cross-promotion
Today I’d like to discuss both influencers and cross-promotion partnerships. Why the two together? Because influencers, in essence, are also cross-promotion channels. And with the huge increase of the so-called influencers in general, cross-promotion channels generally deserve some more attention.
Hospitality Instagram: Ads
Ads on Instagram: they are incredibly underpriced if we may believe mister Gary Vee. Advertisement costs will go up soon, is his prediction, and I think he might be right. Because yes, Instagram advertisements are cheap. But are they effective? That’s a whole different question.
Hospitality Instagram: IGTV
It was June 2018 when Instagram decided to launch IGTV. What started as a separate app soon became an additional feature to the existing Instagram platform. By now you’ve probably seen the feature at least once or twice – that is, if you are on Instagram. But what can IGTV mean to you, as a hospitality brand? What can you do for your restaurant, café or hotel with this additional feature? It’s time to look at some examples and brainstorm about a couple ideas.
Hospitality Instagram: Instagram Stories
Instagram is one of the social media platforms with the most daily active users. No wonder you want, if not have, to be present on this visual jungle. But Instagram, as it turns out, is not an easy platform to succeed on. Of course, you can post pretty pictures and fun videos, but good content alone is not enough. Not anymore. You need engagement.
Hospitality Instagram: Engage Beyond Borders
Instagram is one of the social media platforms with the most daily active users. No wonder you want, if not have, to be present on this visual jungle. But Instagram, as it turns out, is not an easy platform to succeed on. Of course, you can post pretty pictures and fun videos, but good content alone is not enough. Not anymore. You need engagement.
Instagram for Hospitality: what works?
We’re living in a digital, visual world. Instagram is a platform that you can’t miss as a hospitality brand. You have to be present and use the platform to convince guests to promote, visit and enjoy your brand.
Hospitality Marketing Trends 2019 – Personalized Content
2019 is the year of personalized content. Calling your followers by name, making good use of their data and optimizing your content to be person-specific. Sounds difficult? It doesn’t have to be. Personalization is definitely not the easiest marketing tool to get a grip on but you can certainly apply it to your business without too much effort.
Hospitality Marketing Trends 2019 – Video and live streams
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Hospitality Marketing Trends 2019 – Micro-Influencers
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Triggers: use the situation
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
