- First of all, the color palette. It's rustic and matches the hotel’s desired ambience and feel.
- The fonts, which are Brandon Grotesque Regular for the body text and Kort Bold for the titles. They go very well together and give a slightly fancy look to the site.
- The photos. Well-lit, wide-angle photos, displaying the different rooms of the hotel exactly like normal hotel room photos should. The beds are clean, the lights are on. The only thing missing for me is a better picture of the window views (or the balcony, which some rooms have).
- If they were to step up their game, I’d say: video. I miss a video of the hotel, some moving imagery.
- A good photo of their bar & bistro with its “sensational Swan River views”, as they mention on their site.
- More pictures of their pool and fitness area. Travelers love these, they want to know where they end up.
These are important points to pick up on. I think the website is losing potential bookers to websites like TripAdvisor and Booking.com because they might start searching for more pictures elsewhere. And by doing so, they probably forget to book directly. You want to keep your potential visitors on your own site.