Content Consumption Trends and Millennials – Part 2
What are the 2018 trends in Millennial content consumption and how do they relate to travel?
The hospitality world is an industry continuously affected by innovation and technology. It’d be stupid for a hotel, hostel or any other hospitality related brand to ignore trends within content marketing and social media.
12 Destination Marketing Examples To Inspire you
There are lots of interesting case studies available regarding destination marketing. Most destination marketing campaigns are done by cities, provinces and countries. It’s almost never a ho(s)tel or restaurant that takes on the challenge to host a destination marketing program or campaign. But… why not?
Content Consumption Trends and Millennials – Part 1
What are the 2018 trends in Millennial content consumption and how do they relate to travel?
The hospitality world is an industry continuously affected by innovation and technology. It’d be stupid for a hotel, hostel or any other hospitality related brand to ignore trends within content marketing and social media.
The 5 Pillars of Destination Marketing and Strategy – Wonderful Copenhagen
What is destination marketing? Is it the end of tourism as we know it? If we believe the tagline for Copenhagen’s 4 year strategic plan regarding tourism, it is. To not look at tourists as tourists anymore, but to respect them like they are temporary residents. A different approach.
What is Destination Marketing and how do you use it?
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.
The top 10 content categories to engage Millennials
By identifying which content categories are most interesting to Millennials, you can maximize your content efforts. To know which categories are most popular is to know what to actually create content about. And that’s extremely helpful. Now don’t start thinking ‘I’m a hotel, so my content should be about my hotel’. That’s passé. In today’s media landscape you ought to think broad.
How the Generator Hostels are satisfying their audience with content strategy
To reach Millennials, a strong content strategy is essential. Generator, the fastest growing hostel channel in Europe, has got this all figured out. With their high-end design, active social media channels and events they manage to create engagement and thus generate bookings for their hostels.
5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
Freestyle Friday – Logo Design for Restaurant & Bar “Bourbons”
In order to improve my skills, I have started a new project called ‘Freestyle Friday’. I work on a logo design each week. This week the client was Bourbons.
3 reasons why this video by the 7 Waves Hostel rocks
Video is processed 60,000 times faster than text. The 7 Waves Hostel in Portugal makes use of this fact by showing off their hostel in the next video.
