What is Destination Marketing and how do you use it?
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.
The top 10 content categories to engage Millennials
By identifying which content categories are most interesting to Millennials, you can maximize your content efforts. To know which categories are most popular is to know what to actually create content about. And that’s extremely helpful. Now don’t start thinking ‘I’m a hotel, so my content should be about my hotel’. That’s passé. In today’s media landscape you ought to think broad.
How the Generator Hostels are satisfying their audience with content strategy
To reach Millennials, a strong content strategy is essential. Generator, the fastest growing hostel channel in Europe, has got this all figured out. With their high-end design, active social media channels and events they manage to create engagement and thus generate bookings for their hostels.
5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
🎄 Creative Hotel Social Media Post Ideas to Boost Holiday Engagement
The holiday season is just around the corner, making it the perfect time for hotels to elevate their social media game. This festive period is a golden opportunity to engage guests with a creative hotel social media post that sparks joy and interaction. People are in a great mood, eager to like, comment, and share—so […]
Proven Hotel Social Media Strategy: Use Guest Reviews to Drive More Bookings
Reviews can be a double-edged sword—some are glowing and uplifting, while others can be frustrating. But one thing is certain: potential guests pay attention. A well-placed review can be the deciding factor between securing a booking or losing a guest. That’s why engaging with reviews should be a key part of your hotel social media […]
Freestyle Friday – Logo Design for Restaurant & Bar “Bourbons”
In order to improve my skills, I have started a new project called ‘Freestyle Friday’. I work on a logo design each week. This week the client was Bourbons.
🎥 Video Marketing For Hostels: Why It’s a Must! (Just Ask 7 Waves!)
Video is processed 60,000 times faster than text. The 7 Waves Hostel in Portugal makes use of this fact by showing off their hostel in the next video.
Boost Hotel Social Media Engagement with Polls – Social Media for Hotels
Hotel social media engagement with polls—a perfect idea for many hotels. More likes, more comments, more shares. The more engaged your audience is, the more visibility your hotel gets. And when it comes to boosting hotel social media engagement, polls are one of the easiest tools in your digital toolkit. People love sharing their opinions. […]