The top 10 content categories to engage Millennials
By identifying which content categories are most interesting to Millennials, you can maximize your content efforts. To know which categories are most popular is to know what to actually create content about. And that’s extremely helpful. Now don’t start thinking ‘I’m a hotel, so my content should be about my hotel’. That’s passé. In today’s media landscape you ought to think broad.
Destination Trivia, ideal easy content – SOCIAL MEDIA FOR HOTELS #5
One of the easier categories of content you can share as a hotel is destination trivia. Fun facts and knowledge about your hotel’s area. The more surprising, the better. Trivia is the perfect type of content to regularly update your website and social media channels. This benefits your SEO ranking + it creates consistency in your content stream, which then improves your brand’s status.
Share hotel facts in a fun way – SOCIAL MEDIA FOR HOTELS #4
Think about the questions you regularly get in your hotel’s inbox. These questions form perfect input for social media content. Turn your answers into good-looking visuals and you got yourself a stream of posts for your Instagram, Facebook or other platforms. Double win!
The making of an influencer by Hotel Indigo – Hotel Videos #2
Two people show us around a hotel and its neighborhood. One of them is a photographer with a big following on Instagram, the other one a “normal girl” but with quite a distinctive look. The photographer teaches the girl some photography tricks while they take shots together around the property. We see the beautiful hotel rooms, the lobby, a delicious milkshake and the quaint sights and landscapes of York (where the hotel is located). What’s going on here?
Get more guests with travel tip posts – SOCIAL MEDIA FOR HOTELS #3
One of the best things you can do through your social media is to help your visitors in their travel-preparations. This is a great way to get them even more excited for their upcoming trip while at the same time showing your best, genuine interest in them. It gives you the opportunity to show your guests that you know them, their struggles and their doubts.
5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
Creative Hotel Advertisements That Will Spark Creativity #1
In this post I’ll share with you 3 examples of hotel advertisements which are above average. I hope they spark a little fire to get creative and to think a little bit more outside of your comfort zone. Your hotel or hostel will benefit from it, that I promise.
Favorite hotel logo designs [December 17]
Each month I share 5 hotel logos that I find particularly creative, authentic or a very good translation of the hotel behind it. This month features both modern logos, illustrations and typography!
Hotels and Christmas: 3 successful social media ideas
Christmas is the perfect time of the year to engage your hotel guests both online and offline. Here are some successful social media ideas!
The 5 success ingredients in the Sheraton Go Beyond hotel commercial
Video is probably the best marketing tool for your hotel out there at the moment. A good commercial shouldn’t feel like an ad – it should be a story. Sheraton has done this very well in this next video.
