Content Consumption Trends and Millennials – Part 2

What are the 2018 trends in Millennial content consumption and how do they relate to travel?
The hospitality world is an industry continuously affected by innovation and technology. It’d be stupid for a hotel, hostel or any other hospitality related brand to ignore trends within content marketing and social media.

12 Destination Marketing Examples To Inspire you

12 destination marketing examples to inspire you. Case studies that will help you brand your place, hotel, hostel or well, any hospitality brand really!

There are lots of interesting case studies available regarding destination marketing. Most destination marketing campaigns are done by cities, provinces and countries. It’s almost never a ho(s)tel or restaurant that takes on the challenge to host a destination marketing program or campaign. But… why not? 

Content Consumption Trends and Millennials – Part 1

Content Marketing Consumption Trends under Millennials - What trends should a hospitality brand know regarding content consumption? Applicable for hotels, hostels, restaurants, cafés and more. One of them: live streams (livestreaming).

What are the 2018 trends in Millennial content consumption and how do they relate to travel?
The hospitality world is an industry continuously affected by innovation and technology. It’d be stupid for a hotel, hostel or any other hospitality related brand to ignore trends within content marketing and social media.

What is Destination Marketing and how do you use it?

Destination Marketing, Location marketing, and how to use it

Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.

The top 10 content categories to engage Millennials

The top 10 content categories to engage Millennials

By identifying which content categories are most interesting to Millennials, you can maximize your content efforts. To know which categories are most popular is to know what to actually create content about. And that’s extremely helpful. Now don’t start thinking ‘I’m a hotel, so my content should be about my hotel’. That’s passé. In today’s media landscape you ought to think broad. 

Destination Trivia, ideal easy content – SOCIAL MEDIA FOR HOTELS #5

Learn how to create social media hotel - Destination Trivia Information Posts SQ

One of the easier categories of content you can share as a hotel is destination trivia. Fun facts and knowledge about your hotel’s area. The more surprising, the better. Trivia is the perfect type of content to regularly update your website and social media channels. This benefits your SEO ranking + it creates consistency in your content stream, which then improves your brand’s status.

Favorite restaurant logo designs [January 18]

Restaurant Logo Design January 2018 - Inspiration for restaurant, cafés, lunch room, coffee shop

Need some inspiration for your restaurant logo? Each month I share 5 hospitality logos that I find particularly creative, authentic or a very good translation of the brand behind it. This month features both modern logos, illustrations and typography restaurant logos.

4 tips to increase online word-of-mouth advertising for restaurants

Some restaurants have mastered the game of digital marketing. They’ve found a way to motivate their customers to not only take beautiful pictures of their food, but also to share them on all social media available. Their following grows on the daily. And there you are, breaking your head on how to achieve the same.

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