I've set out on a mission to be up-to-date about the latest and greatest in hospitality content marketing. Why? Because I'm working on an online course for small hospitality brands about how to create a content strategy and actual content. And in order to optimize the course, I feel like it's beneficial to do some case studies.
For the online course, I'm working together with sushi bar Satori. In the first part of the course, we've defined their mission, which is to offer a sophisticated, gastronomic experience, surrounded by nature. The main focus is on cocktails, Asian inspired tapas and sushi.
Hence I set out on an Instagram journey to find some bars which are doing particularly well in showing off their cocktails. I am featuring these in this short blog-series called ‘The Instagram Cocktail Bar Series'. I hope for these to bring you new inspiration, insights or just a fun read!
Bar 1: The Violet Hour
What do they do well?
The best thing about The Violet Hour must be the absolutely gorgeous pictures of their cocktails. With smoky backgrounds and consistency throughout the range. The lightning of the cocktail pictures is tremendously well done. Other mentionable things are the use of Flixels and the photos in which the cocktails are placed in an outdoor setting.
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Join us as we ring in 2018 with a special signature cocktail list featuring the best selections of The Violet Hour's decade-long tenure, plus beer, wine and, of course, a celebratory toast at midnight along with late-night bites. A la carte small plates will be available throughout the night to purchase separately. The elegant evening will consist of two seatings - the first will be from 6pm-8pm ($53/guest) and the second will be from 9pm-1am ($145/guest). In true New Year's fashion, we'll have table-side Absinthe service available all night ($20/guest upcharge). First Seating (6-8pm) - $53, inclusive of tax and gratuity Second Seating (9pm-1am) - $145, inclusive of tax and gratuity. Please use the link in our bio for tickets!
What could they do better?
It's a bit all over the place right now. Black and white videos, very well-edited pictures, group pictures, colored videos, flixels. There's no consistency. Also, there are not that many pictures of people actually holding the cocktail, or the making-off.