Hospitality Instagram: IGTV
It was June 2018 when Instagram decided to launch IGTV. What started as a separate app soon became an additional feature to the existing Instagram platform. By now you’ve probably seen the feature at least once or twice – that is, if you are on Instagram. But what can IGTV mean to you, as a hospitality brand? What can you do for your restaurant, café or hotel with this additional feature? It’s time to look at some examples and brainstorm about a couple ideas.
Hospitality Instagram: Instagram Stories
Instagram is one of the social media platforms with the most daily active users. No wonder you want, if not have, to be present on this visual jungle. But Instagram, as it turns out, is not an easy platform to succeed on. Of course, you can post pretty pictures and fun videos, but good content alone is not enough. Not anymore. You need engagement.
Hospitality Instagram: Engage Beyond Borders
Instagram is one of the social media platforms with the most daily active users. No wonder you want, if not have, to be present on this visual jungle. But Instagram, as it turns out, is not an easy platform to succeed on. Of course, you can post pretty pictures and fun videos, but good content alone is not enough. Not anymore. You need engagement.
Instagram for Hospitality: what works?
We’re living in a digital, visual world. Instagram is a platform that you can’t miss as a hospitality brand. You have to be present and use the platform to convince guests to promote, visit and enjoy your brand.
Hospitality Marketing Trends 2019 – Personalized Content
2019 is the year of personalized content. Calling your followers by name, making good use of their data and optimizing your content to be person-specific. Sounds difficult? It doesn’t have to be. Personalization is definitely not the easiest marketing tool to get a grip on but you can certainly apply it to your business without too much effort.
Hospitality Marketing Trends 2019 – Video and live streams
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Hospitality Marketing Trends 2019 – Micro-Influencers
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Triggers: use the situation
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Triggers: play with emotion
In the previous blog post here on Tremento I talked about what a top-of-mind brand is and how you can use triggers to become one. In the last post we talked about day-related triggers. This post, however, will be all about emotion-related triggers. This will be all about linking your brand to a certain feeling your customer might have often. Curious? Let’s get going.
Triggers: how to become top-of-mind?
To be remarkable as a brand is one thing, but to be top-of-mind is another. Top-of-mind means your brand is the first thing that pops up when somebody thinks about- or encounters something. For example, when someone says ‘phone brand’ to you, you’ll likely think ‘Apple’ or ‘Samsung’. Or maybe you go straight to ‘iPhone’. Similarly a specific brand will pop up in your mind when you’re thinking about cars, or supermarkets, or sneakers.
