Need some inspiration for your restaurant logo? Each month I share 5 hospitality logos that I find particularly creative, authentic or a very good translation of the brand behind it. This month features both modern logos, illustrations and typography restaurant logos.
Some restaurants have mastered the game of digital marketing. They’ve found a way to motivate their customers to not only take beautiful pictures of their food, but also to share them on all social media available. Their following grows on the daily. And there you are, breaking your head on how to achieve the same.
Think about the questions you regularly get in your hotel’s inbox. These questions form perfect input for social media content. Turn your answers into good-looking visuals and you got yourself a stream of posts for your Instagram, Facebook or other platforms. Double win!
Two people show us around a hotel and its neighborhood. One of them is a photographer with a big following on Instagram, the other one a “normal girl” but with quite a distinctive look. The photographer teaches the girl some photography tricks while they take shots together around the property. We see the beautiful hotel rooms, the lobby, a delicious milkshake and the quaint sights and landscapes of York (where the hotel is located). What’s going on here?
A great example of a visual identity for an Italian restaurant: that’s what this project for Ercoli 1928 is. Almost nothing beats a home-made pasta or smothered-with-mozzarella pizza accompanied by a delightful glass of red: but it gets even better when you are given a complete thought-through experience.
Too often I stumble upon a restaurant website that isn’t up to the right standard. It’s not mobile friendly, information is not available, links are not working, the design is outdated. And it’s not just the ‘mom and pop’ places where I see this happening.
Buyer personas. You may have heard of them. They are incredibly valuable and can benefit your restaurant, café, bar or likewise business enormously. But how do you create one? And what information should a buyer persona tell you?
One of the best things you can do through your social media is to help your visitors in their travel-preparations. This is a great way to get them even more excited for their upcoming trip while at the same time showing your best, genuine interest in them. It gives you the opportunity to show your guests that you know them, their struggles and their doubts.
The Taikin Restaurant, an Asian cuisine restaurant in Florida, the USA, manages to create a true experience for its visitors through its food, service and design. Experience design is going to be of great importance in 2018, so when I saw this project I knew I had to share it.
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
We create logos, websites and complete branding packages for hospitality and F&B brands. Let’s see if we’re a good match:
