What is Destination Marketing and how do you use it?
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.
The top 10 content categories to engage Millennials
By identifying which content categories are most interesting to Millennials, you can maximize your content efforts. To know which categories are most popular is to know what to actually create content about. And that’s extremely helpful. Now don’t start thinking ‘I’m a hotel, so my content should be about my hotel’. That’s passé. In today’s media landscape you ought to think broad.
How the Generator Hostels are satisfying their audience with content strategy
To reach Millennials, a strong content strategy is essential. Generator, the fastest growing hostel channel in Europe, has got this all figured out. With their high-end design, active social media channels and events they manage to create engagement and thus generate bookings for their hostels.
Destination Trivia, ideal easy content – SOCIAL MEDIA FOR HOTELS #5
One of the easier categories of content you can share as a hotel is destination trivia. Fun facts and knowledge about your hotel’s area. The more surprising, the better. Trivia is the perfect type of content to regularly update your website and social media channels. This benefits your SEO ranking + it creates consistency in your content stream, which then improves your brand’s status.
Favorite restaurant logo designs [January 18]
Need some inspiration for your restaurant logo? Each month I share 5 hospitality logos that I find particularly creative, authentic or a very good translation of the brand behind it. This month features both modern logos, illustrations and typography restaurant logos.
4 tips to increase online word-of-mouth advertising for restaurants
Some restaurants have mastered the game of digital marketing. They’ve found a way to motivate their customers to not only take beautiful pictures of their food, but also to share them on all social media available. Their following grows on the daily. And there you are, breaking your head on how to achieve the same.
Share hotel facts in a fun way – SOCIAL MEDIA FOR HOTELS #4
Think about the questions you regularly get in your hotel’s inbox. These questions form perfect input for social media content. Turn your answers into good-looking visuals and you got yourself a stream of posts for your Instagram, Facebook or other platforms. Double win!
The making of an influencer by Hotel Indigo – Hotel Videos #2
Two people show us around a hotel and its neighborhood. One of them is a photographer with a big following on Instagram, the other one a “normal girl” but with quite a distinctive look. The photographer teaches the girl some photography tricks while they take shots together around the property. We see the beautiful hotel rooms, the lobby, a delicious milkshake and the quaint sights and landscapes of York (where the hotel is located). What’s going on here?
ERCOLI 1928 – RESTAURANT VISUAL IDENTITY – RBI #4
A great example of a visual identity for an Italian restaurant: that’s what this project for Ercoli 1928 is. Almost nothing beats a home-made pasta or smothered-with-mozzarella pizza accompanied by a delightful glass of red: but it gets even better when you are given a complete thought-through experience.
5 Crucial Restaurant Website Mistakes
Too often I stumble upon a restaurant website that isn’t up to the right standard. It’s not mobile friendly, information is not available, links are not working, the design is outdated. And it’s not just the ‘mom and pop’ places where I see this happening.