How to create buyer personas for your restaurant?
Buyer personas. You may have heard of them. They are incredibly valuable and can benefit your restaurant, café, bar or likewise business enormously. But how do you create one? And what information should a buyer persona tell you?
Get more guests with travel tip posts – SOCIAL MEDIA FOR HOTELS #3
One of the best things you can do through your social media is to help your visitors in their travel-preparations. This is a great way to get them even more excited for their upcoming trip while at the same time showing your best, genuine interest in them. It gives you the opportunity to show your guests that you know them, their struggles and their doubts.
TAIKIN – RESTAURANT VISUAL IDENTITY – RBI #3
The Taikin Restaurant, an Asian cuisine restaurant in Florida, the USA, manages to create a true experience for its visitors through its food, service and design. Experience design is going to be of great importance in 2018, so when I saw this project I knew I had to share it.
5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
Creative Hotel Advertisements That Will Spark Creativity #1
In this post I’ll share with you 3 examples of hotel advertisements which are above average. I hope they spark a little fire to get creative and to think a little bit more outside of your comfort zone. Your hotel or hostel will benefit from it, that I promise.
Favorite hotel logo designs [December 17]
Each month I share 5 hotel logos that I find particularly creative, authentic or a very good translation of the hotel behind it. This month features both modern logos, illustrations and typography!
🎄 Creative Hotel Social Media Post Ideas to Boost Holiday Engagement
The holiday season is just around the corner, making it the perfect time for hotels to elevate their social media game. This festive period is a golden opportunity to engage guests with a creative hotel social media post that sparks joy and interaction. People are in a great mood, eager to like, comment, and share—so […]
Master the Art of a Hotel Ad with These 5 Success Ingredients from Sheraton 🏨
If you’ve ever thought about creating a hotel ad, keep reading! Big brands like Sheraton invest millions in high-end commercials, but that doesn’t mean smaller hotels can’t take inspiration. The storytelling, cinematography, and emotional impact of these ads are elements you can replicate in your own hotel ad, even on a budget. A compelling advert […]
Proven Hotel Social Media Strategy: Use Guest Reviews to Drive More Bookings
Reviews can be a double-edged sword—some are glowing and uplifting, while others can be frustrating. But one thing is certain: potential guests pay attention. A well-placed review can be the deciding factor between securing a booking or losing a guest. That’s why engaging with reviews should be a key part of your hotel social media […]
A Great Restaurant Marketing Video That Drives Engagement
Ever thought about making a restaurant marketing video? Smart move! Video is one of the most powerful tools in restaurant marketing, engaging audiences far more than static images. But here’s the catch: if your video doesn’t grab attention within the first second, your audience will scroll right past it. Ouch. That’s why today, we’re breaking […]