Who am I, the girl behind Tremento Hospitality Marketing & Advertising?
My blog is full of articles. Posts about destination marketing, hospitality brands, visual identities. Tons of examples and ideas on how to get more people to engage and follow with your hotel, hostel, restaurant or café. Step-by-step tools to build and grow your business. But who am I, the writer behind all those hospitality marketing related posts?
Find your hospitality brand’s purpose with these 3 questions
A good content marketing strategy starts with knowing yourself. Your brand. Why you do what you do. By establishing a strong core, your chances of building an effective strategy increase exponentially. In this post I share some examples and questions with you to discover your brand’s purpose.
Smart strategy to market your destination: a travel guide – Lessons from ‘time to momo’
Want to conquer the travel scene? Be the best performing hospitality brand in your area?
Then YOU, as a hotel or hostel, should be your guest’s travel guide. That’s destination marketing at its best. In this post, I look at ‘time to momo’ to learn from the experts and give you tips on creating your own guide.
The 5 things influencing Millennials travel decisions
With their desire to spend money on travel, Millennials are a very interesting target audience for hospitality brands. But how do you get these travel-savvy youngsters through your front door? In this post I’ll tell you about 5 things that have influence on a Millennial’s travel decisions.
Content Consumption Trends and Millennials – Part 2
What are the 2018 trends in Millennial content consumption and how do they relate to travel?
The hospitality world is an industry continuously affected by innovation and technology. It’d be stupid for a hotel, hostel or any other hospitality related brand to ignore trends within content marketing and social media.
12 Destination Marketing Examples To Inspire you
There are lots of interesting case studies available regarding destination marketing. Most destination marketing campaigns are done by cities, provinces and countries. It’s almost never a ho(s)tel or restaurant that takes on the challenge to host a destination marketing program or campaign. But… why not?
Content Consumption Trends and Millennials – Part 1
What are the 2018 trends in Millennial content consumption and how do they relate to travel?
The hospitality world is an industry continuously affected by innovation and technology. It’d be stupid for a hotel, hostel or any other hospitality related brand to ignore trends within content marketing and social media.
The 5 Pillars of Destination Marketing and Strategy – Wonderful Copenhagen
What is destination marketing? Is it the end of tourism as we know it? If we believe the tagline for Copenhagen’s 4 year strategic plan regarding tourism, it is. To not look at tourists as tourists anymore, but to respect them like they are temporary residents. A different approach.
What is Destination Marketing and how do you use it?
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.
The top 10 content categories to engage Millennials
By identifying which content categories are most interesting to Millennials, you can maximize your content efforts. To know which categories are most popular is to know what to actually create content about. And that’s extremely helpful. Now don’t start thinking ‘I’m a hotel, so my content should be about my hotel’. That’s passé. In today’s media landscape you ought to think broad.