5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
Creative Hotel Advertisements That Will Spark Creativity #1
In this post I’ll share with you 3 examples of hotel advertisements which are above average. I hope they spark a little fire to get creative and to think a little bit more outside of your comfort zone. Your hotel or hostel will benefit from it, that I promise.
Favorite hotel logo designs [December 17]
Each month I share 5 hotel logos that I find particularly creative, authentic or a very good translation of the hotel behind it. This month features both modern logos, illustrations and typography!
Hotels and Christmas: 3 successful social media ideas
Christmas is the perfect time of the year to engage your hotel guests both online and offline. Here are some successful social media ideas!
The 5 success ingredients in the Sheraton Go Beyond hotel commercial
Video is probably the best marketing tool for your hotel out there at the moment. A good commercial shouldn’t feel like an ad – it should be a story. Sheraton has done this very well in this next video.
Convince potential guests with reviews – Social Media for Hotels #2
Reviews. They can be wonderful, overly positive, and they can drive you crazy. But the truth is: your potential visitors care about them. Reviews can make or break your property. And that’s exactly why you should pay attention to them.
Freestyle Friday – Logo Design for Restaurant & Bar “Bourbons”
In order to improve my skills, I have started a new project called ‘Freestyle Friday’. I work on a logo design each week. This week the client was Bourbons.
4 lessons from the webdesign of Olympus Villas
Learn more about webdesign for hotels: what works, what doesn’t? A look at imagery, navigation, user experience and branding on the Olympus Villas site.
Engage with your guests through polls – Social Media for Hotels #1
We all want more engagement on our hotel’s social media channels. A poll post is a great way to do this. In this post I explain how to use them.
Hotel webdesign lessons from the Tradewinds Hotel
Twice a month I share with you a hotel website design worthy to look at. I tell you what’s good about the webdesign, how it could be improved and share some key take-aways. Of course: this is all subjective and based on my own knowledge and opinion. Questions, opinions? Feel free to leave them in the comment section!