12 Destination Marketing Examples To Inspire you
There are lots of interesting case studies available regarding destination marketing. Most destination marketing campaigns are done by cities, provinces and countries. It’s almost never a ho(s)tel or restaurant that takes on the challenge to host a destination marketing program or campaign. But… why not?
The 5 Pillars of Destination Marketing and Strategy – Wonderful Copenhagen
What is destination marketing? Is it the end of tourism as we know it? If we believe the tagline for Copenhagen’s 4 year strategic plan regarding tourism, it is. To not look at tourists as tourists anymore, but to respect them like they are temporary residents. A different approach.
What is Destination Marketing and how do you use it?
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. With destination marketing, you try to move the customer. This is a big difference and requires another approach than product marketing.
Favorite restaurant logo designs [January 18]
Need some inspiration for your restaurant logo? Each month I share 5 hospitality logos that I find particularly creative, authentic or a very good translation of the brand behind it. This month features both modern logos, illustrations and typography restaurant logos.
4 tips to increase online word-of-mouth advertising for restaurants
Some restaurants have mastered the game of digital marketing. They’ve found a way to motivate their customers to not only take beautiful pictures of their food, but also to share them on all social media available. Their following grows on the daily. And there you are, breaking your head on how to achieve the same.
ERCOLI 1928 – RESTAURANT VISUAL IDENTITY – RBI #4
A great example of a visual identity for an Italian restaurant: that’s what this project for Ercoli 1928 is. Almost nothing beats a home-made pasta or smothered-with-mozzarella pizza accompanied by a delightful glass of red: but it gets even better when you are given a complete thought-through experience.
5 Crucial Restaurant Website Mistakes
Too often I stumble upon a restaurant website that isn’t up to the right standard. It’s not mobile friendly, information is not available, links are not working, the design is outdated. And it’s not just the ‘mom and pop’ places where I see this happening.
How to create buyer personas for your restaurant?
Buyer personas. You may have heard of them. They are incredibly valuable and can benefit your restaurant, café, bar or likewise business enormously. But how do you create one? And what information should a buyer persona tell you?
TAIKIN – RESTAURANT VISUAL IDENTITY – RBI #3
The Taikin Restaurant, an Asian cuisine restaurant in Florida, the USA, manages to create a true experience for its visitors through its food, service and design. Experience design is going to be of great importance in 2018, so when I saw this project I knew I had to share it.
5 hospitality social media trends for 2018
As the new year has just started I decided to share my thoughts on the trends we’ll see in hospitality social media in 2018. This list is based upon the many articles I’ve read online, videos I’ve seen and so on.
