Next-Level Hotel Instagram Strategy Inspired by The Savoy 🌟
What happens when one of the world’s most iconic luxury hotels decides to have a little fun online? You get The Savoy’s Instagram—where high-end hospitality meets fun and creativity, and a hotel Instagram strategy is executed to near perfection. Whether you own a guest house, AirBnB, boutique hotel or resort, you can learn something from […]
How Tenuta di Murlo Masters the Art of Dreamy Hospitality Marketing 🇮🇹✨
Picture this: rolling hills, ancient olive groves, medieval ruins, and luxury villas that transport you straight into an Italian dream. But beyond its breathtaking scenery, Tenuta di Murlo is a masterclass in hotel marketing online, leveraging strategic branding and digital storytelling to captivate high-end travelers. That’s Tenuta di Murlo, one of Italy’s most exclusive private […]
How Claridge’s Hotel Masters Luxury Hotel Marketing Strategy ✨🏨
If there’s one hotel that knows how to blend timeless glamour with modern storytelling, it’s Claridge’s Hotel in Mayfair, London. As a self-proclaimed Art Deco hotel, Claridge’s has mastered the art of presenting itself as a luxurious yet welcoming space through an incredible mix of social media content, seasonal engagement, and high-end storytelling. Luxury hotel […]
The Best Online Hospitality Courses to Kickstart or Level Up Your Career
Looking for online hospitality courses? Looking to work in the hospitality industry? I got you! Here’s what you need to know ⤵️ The hospitality industry is fast-paced, exciting, and full of opportunities—but breaking in (or moving up) can feel overwhelming. Maybe you’re dreaming of starting your own boutique hotel, managing a luxury resort, or working […]
How The Local St. Augustine Masters Hotel Instagram Marketing 🏨📲
The Local in St. Augustine, Florida, is doing hotel Instagram marketing right. This boutique motel has built a recognizable, community-driven brand—proving how hotel Instagram marketing can go far beyond just showcasing rooms. With 43.3k Instagram followers and consistently high engagement, they’ve transformed their social media into a powerful marketing engine. Let’s break down exactly how […]
AI for Hotel Content: How to Create Social Media & Newsletters Faster
AI is everywhere these days, and as a hotel marketer you’ve likely dabbled with tools like ChatGPT to generate captions or write newsletters. But if you’ve ever found the results to be bland, robotic, or just not quite right, you’re not alone. The good news? AI isn’t just a tool for writing—it’s a powerful brainstorming […]
How Hotel Albergo Masters Luxury Hotel Marketing on Instagram
Some hotels focus on showcasing their grandeur. Others lean into aesthetics. But Hotel Albergo does something special—it blends luxury with a playful edge, using cinematic visuals, staff highlights, and creative stop-motion videos to engage its audience. From the moment you land on their Instagram feed, it’s clear they’ve crafted a high-end, movie-like experience—one that makes […]
Chalet al Foss: A Masterclass In Hotel Social Media Marketing 🏔️✨
Chalet al Foss, A Resort That Stops You in Your Tracks Picture this: the snow-capped Alps of Trentino, Italy, an adults-only retreat, and a claim to fame as the first music spa in the Alps 🎶. That’s Chalet al Foss for you. Oh, and they don’t just call themselves a hotel—they’re an Exclusive Experience Hotel […]
Hotel Newsletter Tips: How to Rethink Your Winning Email Marketing Strategy
The Truth About Hotel Newsletters Your hotel newsletter—it may scare you, or it may excite you. Truth is, every hotel should use email marketing. But here’s the catch: your hotel shouldn’t “just” have a newsletter. What I mean is this: you shouldn’t simply send emails to your frequent, past, and future guests with promotions and […]
Hospitality Marketing Plan: Build an Effective Strategy for Your Business in 2025
2025 is here. Whether you run a boutique hotel in the city, a cozy coffee shop on the corner, an Airbnb overlooking the ocean, a food truck parked near the hottest festival, or a luxury jungle resort, one thing is clear: great marketing is non-negotiable. The hospitality industry is evolving, and your hospitality marketing plan […]